Over the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer using smartphones that offer a wide range of features for their customers. Statistics reveal that the number of smartphone users is steadily increasing day by day. Hence business firms belonging to various sectors are now choosing to use SMS messages that can be sent to the mobiles of the target users.
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Over the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer
using smartphones that offer a wide range of features for their customers. Statistics reveal that the
number of smartphone users is steadily increasing day by day. Hence business firms belonging to various
sectors are now choosing to use SMS messages that can be sent to the mobiles of the target users. Bulk
SMS marketing is the latest buzz word in the promotional and advertisement sector and to make
effective use of this cheap but effective promotional method, business firms are now choosing to invest
in SMS gateway software systems with a wide range of features.
What is SMS gateway software?
Bulk SMS gateway serves as the portal that links a business firm with the mobile devices of the target
customers or leads via different mobile carriers. Every manager or business owner looking to make use
of SMS mobile marketing methods needs to get in touch with an effective bulk SMS gateway provider
that can send large amount of SMSs to target consumers in a short time without any lagging.
Advantages of usingSMS gateway software for business
The latest SMS messaging suites offer a range of user features for their customers, such as integration
with different types of platform like SS7, SMPP, SDP, SIGTRAN and HTTP protocols, a control
management interface to handle all technological and business needs as well as support for all
messaging channels such as SMS, MMS, USSD, IVR, eFax and eMail. They also offer the following
They offer multilingual SMS support along with compliance for industry standard Unicode
These software programs help in enriching messages with configurable patterns
Flexible packages to cater to individual business needs
Offers flexible rule based routing scopes according to different criteria such as sender ID,
service plans, destination, source and combination
Comes with superior security features
It is extremely important to select the right bulk SMS gateway server to ensure that a marketing
campaign provides with best results. Here are some tips for choosing the right bulk SMS server.
The Bulk SMS gateway provider that you choose to work with should be intimately familiar with
the various SMS marketing laws applicable in your country. This is very important, as violating
these laws will ultimately lead to major legal liabilities for your firm which can result in civil suits,
monetary fines or other serious legal actions taken by your end users.
Make sure that the provider that you hire for your business needs makes use of the SMPP
protocol. SMPP or Short Message Peer to Peer protocol is a major standard of text messaging
that is not only technologically advanced but also easy to track.
Implementing a well chosen bulk messaging gateway can not only make it easier for a business firm to
establish better communication with end users but it can also help a company to come up with more
effective marketing strategies.