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Concept test #1 overview

Concept test #1 overview. Purpose: Get direction on positioning and delivery vehicle for savings concepts Financial report EasySaver Personal shopper Date June 17 Method 1.5 hour long remote concept test ( Webex ) Test marketing messaging for 3 approaches

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Concept test #1 overview

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  1. Concept test #1 overview • Purpose: • Get direction on positioning and delivery vehicle for savings concepts • Financial report • EasySaver • Personal shopper • Date • June 17 • Method • 1.5 hour long remote concept test (Webex) • Test marketing messaging for 3 approaches • Gather feedback on concept sketches for 3 approaches • Participants: • 3 total (all QuickBooks Desktop users)

  2. 1st round concept testing: Financial report We save you time and money by comparing your spending to other businesses like yours and providing you with substantial opportunities to cut

  3. 1st round concept testing: EasySaver • We save you money by analyzing your spending in key categories and finding tangible ways for you to save.

  4. 1st round concept testing: Personal shopper • We save you time by creating a modifiable shopping list based on your company's expenses. Then, we leverage our partnerships to provide you with savings on what you need from preferred top tier vendors.

  5. Concepts such as the personalized shopping cart perceived as interesting because of the time (and secondarily money) savings

  6. Concept test #2 overview • Purpose: • Get direction on positioning and delivery vehicle of savings concepts • Financial report • EasySaver • Procurement department • Dates • June 24 • Method • 1.5 hour long remote concept test (Webex) • Marketing messaging for 3 concepts • Concept sketches for 3 approaches • Participants: • 3 total (all QuickBooks Desktop users)

  7. 2nd round concept testing: Personal Shopper Intuit provides small businesses like yours with the buying power of larger corporations by negotiating on your behalf to provide you with substantial opportunities to save time and money.

  8. 2nd round concept testing: Your Procurement Dept. QuickBooks gives you insight into your spending by comparing your company to other businesses like yours. It finds you the best prices for exactly what you need. No more overpaying!

  9. 2nd round concept testing: EasySaver Some business purchasing decisions are more complex than others, such as health insurance. QuickBooks can help you analyze your business to determine which option provides exactly what you need at the lowest price.

  10. Concept test #2 findings

  11. Concept test #2 findings

  12. Concept test #3 overview • Purpose: • Get feedback on entry point to EasySaver • Test hypotheses about savings offers and presentation • Dates • July 7 • Method • 1.5 hour long remote concept test (Webex) • Participants: • 2 total (QuickBooks Desktop users)

  13. Entry from QB

  14. Targeted savings

  15. Community tips

  16. Singular savings (Southwest)

  17. Complex decisions (Billshrink)

  18. Next steps… • What is our roadmap? How will all of the ideas we’re considering become integrated? • What are we getting August 1st? What’s next? • What partnerships are we declaring? • Who is our target? What will we solve for our target? Let’s declare it!

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