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Discover the thriving UK market with EBS. Founded in 1991, EBS has assisted over 250 Nordic companies, including SMEs and subsidiaries, in establishing successful operations in the UK. Learn about the economic facts of the UK, its strong economy, growing households, and factors for business success in the region. Get insights on the Brits' culture and efficient business practices. Join EBS and the UK Business Club for low-risk business expansion opportunities.
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BETTER BUSINESS WITH BRITAIN by Tony Burrows, EBS Unlocking Business Potential in the UK Market
EBS – the company • Founded in 1991 • Over 250 Nordic companies helped • - mostly SMEs • - some subsidiaries of public companies • - typical client between 20 and 150 employed • Want control of own operation in UK • Founded UK Business Club
United Kingdom – economic facts • The world’s 4th largest economy • 59.6 million population • 30 million people live within 2 hours by car from most major cities • UK has over 40% of all inward investment into EU • UK receives 8% of all worldwide Foreign Direct Investment. Only USA receives more
Population in Millions UK : 59.6 UK & Republic : 63.2 Scotland 5.1 North West 6.8 North East 2.5 Yorkshire & Humberside 5.0 Northern Ireland 1.7 East Midlands 4.2 Republic of Ireland 3.6 West Midlands 5.3 Wales 3.0 The East 5.5 South West 5.0 South East 15.5
Households • There is a growing number of households in the UK Number of households (millions)
High Employment • The UK has a rising number of people in work, earning money, and buying products Millions
Disposable Income • Free income after tax and housing costs GBP
Factors for Success • Large market – treat it seriously • Identify benefits of your product in target markets • London v regions • Reseller v own operation • Do not assume • Think local • Keep control
The Brits and doing efficient business with them • Dress • People • Politics • Payments – cheque v bank giro • Decision making process • Negotiation skills • Language • Travel and time
In Summary • The UK:- • Large market • Traditionally friendly to Scandinavian region • Strong and stable economy • And, through EBS and our UK Business Club colleagues, accessible at low risk