The Disenchanted Kingdom: George Ritzer on the Disappearanceof Authentic American Culture An Interview by Derrick Jensen
Derrick Jensen December 19, 1960- George Ritzer 1940- Author/ Environmental Activist Sociology professor-UMCP
Some publications by Ritzer • The Globalization of Nothing • Sociology: A Multiple Paradigm Science • Toward an Integrated Sociological Paradigm • Enchanting a Disenchanted World: Revolutionizing the Means of Consumption • The McDonaldization of Society
What is McDonaldization? “It’s the process by which the principles of the fast-food industry — efficiency, predictability, calculability, and control through technology — are being applied to more and more sectors of society in more and more parts of the world”. Ritzer
Key Elements of McDonaldization Efficiency Predictability Calculability and Control through technology
Key Concepts in the Interview Taylor's Scientific management “Frederick W. Taylor was articulating his famous notion of “scientific management”: studying workers and then routinizing and systematizing what they do so that they will operate in an efficient, predictable, calculable way — and using technology to achieve these ends”. How does this connect to Weber? How does this connect to Marx? Where did you read about “…Taylorism with a smiley face”?
Key Concepts in the Interview Consumers as unpaid workers Who benefits? Who loses?
Dehumanization False fraternization McDonaldized pseudopeople
Desacralization Disenchantment Simulated enchantment Cathedrals of consumption
Jean Baudrillard(July 27, 1929 – March 6, 2007) Postmodernity Simulacra & Hypereality
Signals of PostmodernityWitt- Ch. 8 #1 Narratives #2 The power of images #3 Choices and the consumption of reality #4 Networks in a globalizeded world #5 Transgressions http://www.lucifer.com/~sasha/articles/Cyborgs.html
The code “The most powerful system is that which leads people to police themselves…” “There’s no “they” controlling us. It’s simply a system of rewards. Our economic system rewards people for certain behaviors with profit and, more deeply, power. Now, having money and power as rewards — and as goals — leads to a system set up to maximize profitability and concentrate power and control. When we are trapped inside such a system, we consciously or unconsciously work to achieve profitability and power”.
Colonization “The thing to remember is that, within our rationalized, bureaucratized society, the system always wins. And it always grows larger and more invasive not only of the outside world, but also of our internal worlds. Each of us is colonized”. Dangerous Giants
But, we are Goffman’s “dangerous giants.” the Land Of Giants project by Massachusetts architecture firm Choi + Shine