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SOCIAL MEDIA: Strategies and Best Practices. Session Goals. Discuss Social Media Strategies and Best Practices. Exchange ideas to help position your institution to take advantage of the increased visibility inherent in today’s social media culture .

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Social media strategies and best practices

SOCIAL MEDIA: Strategies and Best Practices


Session goals
Session Goals

Discuss Social Media Strategies and Best Practices.

Exchange ideas to help position your institution to take advantage of the increased visibility inherent in today’s social media culture.

Discuss challenges that Division III institutions face related to the ever-changing social media landscape and brainstorm ideas to overcome those challenges.

Share resources for educating institutions, coaches and student-athletes on relevant social media issues.


Panelists
Panelists

Nafeesa Connolly - Simmons CollegeStudent-Athlete

Kelly Anderson Diercks - Augsburg College Associate Athletic Director/SWA

David Kemmy - Roger Williams University Director of Athletics

Blake Timm - Pacific University Sports Information Director


Does your athletics department have a social media policy

Does Your Athletics Department Have a Social Media Policy?




Social media strategy simmons college
Social Media StrategySimmons College

College-wide:Broaden the reach of college’s

messaging, reinforce the brand.

  • Women’s leadership and success

  • Value of a women’s education

  • Gender issues


Social media simmons college
Social Media: Simmons College

Simmons Athletics:No social media strategy.

Created 3+ years ago.

Updated twice a week, depending on season.

Promote large events (e.g., rival games, community service, “Blue Outs,” awards).

Created 2.5 years ago.

Updated every day if necessary.

Instant updates (e.g., game-day scores, wrap ups, links to website, academic/athletics accomplishments).

Spring 2014.


Within or independent of a specific policy does your institution monitor social media use

Within or Independent of a Specific Policy, Does Your Institution Monitor Social Media Use?


Monitoring roger williams university
Monitoring Institution Monitor Social Media Use?Roger Williams University

No specific monitoring system in place.

Communications and compliance staff intermittently check team Facebook sites.

Regular discussions with coaching staff on exercising caution and discretion.

We are reactive instead of proactive at this point, from a university and department standpoint .

189 million Facebook users are “mobile only” making monitoring more difficult.


Augsburg college social media central
Augsburg College Institution Monitor Social Media Use?Social Media Central


Social media simmons college1
Social Institution Monitor Social Media Use?Media: Simmons College

Monitoring

College-wide: No

Simmons Athletics:No

  • Coaches discretion.

  • May or may not check-in on players’ pages.


Social media monitoring pacific university
Social Media Monitoring Institution Monitor Social Media Use?Pacific University


Social media monitoring pacific university1
Social Media Monitoring Institution Monitor Social Media Use?Pacific University



Educating our student athletes roger williams university
Educating Our Student-Athletes Media Use?Roger Williams University

  • Hawk Leadership Academy.

    • Half-day workshop on social media.

  • FROSH Orientation program for all new student-athletes.

    • Presented by upper classmen.


Informing student athletes a little bit goes a long way
Informing Student-Athletes Media Use?“A little bit goes a long way”

  • AD

  • Assistant AD

  • FAR

  • Peers

  • SAAC

  • Athletics Department

  • Institution

  • Professors

Beneficial

Social media is “here to stay.”

Applicable in every day life.

Protection vs. Prevention

Can’t hold our hands but can inform us to prevent situations.

Unlimited Resources


Best practices
Best Practices Media Use?


Ask yourself
Ask Media Use?Yourself

Is it something I would want on the cover of a magazine?

Is it something Iwould want my mom to see?

If it was in a commercial aired across the U.S., would I be proud?

Does this go against my values or morals?


What to cover
What to Cover Media Use?

Pros/Cons.

Branding and values.

Real-world cases.

As a team/department/SAAC, what rules should we implement.

How to be yourself.

Privacy settings.

How to use social media to your advantage.



Social media to promote pacific university
Social Media to Promote or Promotional Strategy?Pacific University

  • FACEBOOK

    • News Stories and Announcements

    • Features

    • Photos

    • Game Promotions

  • TWITTER

    • News Stories and Announcements

    • In-Game Scoring Updates

    • Fan Interaction

    • Links to News Stories

  • YOUTUBE

    • Highlight Videos

    • Interviews

    • Videos of Special Events

  • INSTAGRAM

    • Photo Collages

    • Instant Video Highlights


Social media to promote pacific university1
Social Media to Promote or Promotional Strategy?Pacific University

  • DO NOT REINVENT THE WHEEL.

  • Use web platforms to populate social media.

  • SIDEARM

    • Can post stories to Facebook and Twitter at the same time stories are posted.

  • PRESTO SPORTS/D3SCOREBOARD.COM

    • Can post to Twitter as you post score updates out of the “GameDay” screen.


Communicating news events
Communicating News/Events or Promotional Strategy?

Burden on communications/sports information staff.

Still ask them to put out there as much as we can especially on Facebook pages.

Value of team pages for targeted audiences.

Awareness of what student workers should/should not be posting.

93% of marketers are using social media for business use.


Social media simmons college2
Social or Promotional Strategy?Media: Simmons College

Sending and Receiving Information.

  • Website.

  • Facebook.

  • Twitter.

  • Blogs.

  • Collaboration between athletics and campus communication departments.


Interaction with coaches
Interaction with Coaches or Promotional Strategy?

Personal accounts.

  • No interaction (friends, following, tagging, posting) until at least final season is over.

    • Professionalism.

    • No conflicts of interest.

      Team-related accounts.

  • Anytime.

  • Important information communicated via

    telephone (call/text) and email.


Social media with the team
Social Media with the Team or Promotional Strategy?

Facebook group (secondary)

Team, coaches, recruits

Updates

Game day

Memorable moments

Official Facebook page

  • Parents

  • Alumnae

  • Students

  • Campus

    Facebook group (private)

  • Team



Recruiting challenges
Recruiting Recruiting Legislation?Challenges

  • Difficulty in keeping track of things from a compliance perspective.

  • PSAs communicate freely this way.

    • Our coaches should be on board with them.

    • A lot of confusion on part of Division III PSAs.


National saac position on legislative changes
National Recruiting Legislation?SAAC Position on Legislative Changes

2012: Text messaging

Support

2013: Social media

Opposed


What resources are available to institutions seeking to provide education related to social media

What Resources are Available to Recruiting Legislation?Institutions Seeking to Provide Education Related to Social Media?


Resources
Resources Recruiting Legislation?

  • People

    • Janet Judge

    • Chris Syme - CKSyme Media Group (former SID, sports specialist)

  • Other

    • FieldHouse Media - Fieldhousemedia.net

    • CoSIDA - cosida.com

    • Mashable - Mashable.com

    • The Complete Final Social Media Sizing Cheat Sheet

      • http://bit.ly/1bKlLv

    • NCAA programming bit.ly/NCAAprogramming2014


Questions

Questions? Recruiting Legislation?