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Crunching Its Way to Success with the Indian Snacks Industry

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Nichrome caters to the Snacks packaging industry with a wide range of Snacks packaging machine using cutting-edge technology

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Presentation Transcript

Namkeen/Snacks Packaging

  • Crunching its way to success with the Indian Snacks Industry

Snacks Packaging

  • Snacking is on the rise. And how! Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fuelled explosive growth in this sector.
  • Branded snacks are also fast penetrating the semi-urban and rural space which has been traditionally dominated by unbranded or homemade products. As a result, the market has witnessed a high growth trajectory.
  • At present, the branded salty snacks market is estimated to be worth INR 10,000 crore (USD 1.68 billion), and is projected to grow at a CAGR of 15-18% over the next few years.
  • PepsiCo leads the western snacks (potato chips & extruded snacks like kurkure) market, and, together with other prominent players in this segment (ITC, Balaji, Parle Products, Prakash Snacks and Haldiram’s), holds a share in excess of 70% of the market. In the traditional snacks space, Haldiram’s and the regional player, BalajiNamkeen, together account for over 50%.

Snacks packing

  • There was a time when branded salty snacks were mostly potato chips. However, players now offer new products like extruded snacks besides expanding their traditional snacks offerings
  • Also, given the increasing concerns surrounding ‘unhealthy’ snacking, players have positioned brands and products around ‘health’, e.g. baked, roasted, multigrain, low fat, etc. to reach out to the health-conscious segments.
  • Nichrome’s Vertical Form Fill Seal (VFFS) snack & namkeen packaging machines help manufacturers address the challenges of snack packaging.
  • Snacks are largely impulse purchases; the use of packaging design as an effective point-of-sale strategy has become the obvious choice of manufacturers’ to influence purchase decisions.

VFFS Snackpack

  • . Its compact and versatile design offers both single and perforated chain of pouches. The T110 comes with auto tuning temperature controller, easy and quick change over, and well designed duplex modules for higher outputs.
  • Ideal for pharma powders, ORS and nutraceuticals pouch packaging, the T110 has wider applications.
  • The system ensures high dosing control to comply with the most stringent requirements possible. The integrated in-line weight controls guarantee high accuracies. A high dosing accuracy also implies less product loss and higher productivity. Add to this the speed of 110 packs/min (simples) and 220 packs/min (duplex), and the T110 maximizes output at best quality with a fast return on investment (ROI).



Chips, Puffed Snacks, Namkeen, Dry Fruits, Wrapped Candies, Macaroni, Biscuits, Pasta, Seeds, Breakfast Cereals


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