Learning with Social Networking Tools October 29,2009 Presenter Dr. Art Paton

1. Learning with Social Networking ToolsOctober 29,2009 PresenterDr. Art Paton presents

2. Jim SeamanDirector of Member ServicesLearnShare, L.L.C.

3. LearnShare is a Talent Management Company • Learning Management • Performance Management • Talent & Succession Planning • Analytics www.LearnShare.com

4. Dr. Art Paton

5. The Business Impact of Knowledge Communities at Motorola Dr. Arthur Paton Motorola Knowledge Community Resource Office right people … right knowledge … right now

6. A Taste… • Global start for new software method giving 8X productivity ! • Global Engineering Symposium in 12 countries, 16 tracks, 227 presentations and 2,400 participants • No hotel? • No emailing papers around? • No conference calls very early or very late? • No exclusion of international employees?

7. Some Terms….. • Synchronous Learning • As in Same Time • like classroom, web seminar or teleconference • Asynchronous Learning • As in Different Times • like video or learning CD in your computer, • watching a recorded seminar • downloading a computer-based learning program. • Most social networking is asynchronous

8. Another Term … • Social Networking • People sharing thoughts and information with each other regularly, often in defined groups • Usually done with computer applications • Facebook • Twitter • LinkedIn • Mzinga • OpenText • SharePoint • Mobile access is growing exponentially!!

9. HIDEF • Blog: • a website, eg.( http://blogspot.com ) • maintained by an individual • regular entries of commentary or news or online diaries. • December 2007, Technorati tracking 112 million blogs • Wiki: • collaborative website, eg.( http://wikipedia.com ) • open contributions, consensus-based editing and organization on a topic. • Wiki is Hawaiian for “fast”. • First wiki software, WikiWikiWeb developed by Ward Cunningham,

10. HiTouch • Community • Any group, exchanging knowledge about a topic, on a regular basis. • Social Networking tools called Knowledge Communities or Community of Practice enable collaboration electronically. • Communities typically host • Blogs, Wikis, Discussion Groups, Forums, Polls, Libraries and other collaborative tools. • Communities enable asynchronous, globalcollaboration

11. Poll: What Social Networking Tools Are Used in Your Company?

12. Motorola Communities - History IT Web 2.0 Strategy – The Story • Open Text Tool Enhancement 2004 • Initially: Discussion Groups, Q&A, Site Templates • Added Forums, Blogs, Wikis, FAQ’s, Template enhancements • Community Beta early 2005, no announcement • People Experiment….. Motorola University Involvement (again) • Motorola University asked to Sponsor Communities, 2007 • MU asks for list of communities….. 2,000+ Communities! • Currently Active Communities: 250 • Knowledge Community Resource Office Created 2007 • Benchmark with Caterpillar, APQC, Honeywell, TI • Survey KC Leaders, Implement Learning • Create KC Leader Community

13. Selling It….. • External ROI analysis attributes $600 net benefit for every discussion thread in any knowledge community. • Documented 5-year returns range from $26M to $75M • “The ability to learn faster than the competition is often the only sustainable competitive advantage a company can have” Arie de Geus MIT Source: Caterpillar ROI study, MIT

14. And This….

15. Community Directory

16. Community Types • Phase 1 • Short Term, Information-based, take and go transactions • 75% of Communities • Require committed resource providers • Constant updating to provide constant value • Phase 2 • Long Term, Collaboration and Research-based • 15% of Communities • Require Senior Sponsorship, Committed Members • Future oriented topics

17. Community Tools - Blogs

18. Community Meeting Notes Wiki

19. Community Leader Training

20. Forum Example

21. Social Networking Promotion

22. Motorola Usage Stats • As of 1Q2009: • 7,868 Blogs • 1708 Communities • 2,400 FAQ’s (20,000 answers) • 3,577 Forums • 7,943 Wikis • 7,900 Extranet Projects • 6,012 Motmot accounts • All are Active, indicating recent postings

24. Motmot user distribution 2840 925 (350) 931 220 30

25. HR Communities • Global MU • Unites global learning team • Process, methods, tips, internal and external expertise • Expert list • HR Centers of Expertise • Global Communities • 17 Communities • Disability, Asia, Women’s Business Councils • Coordinate global efforts on defining business impact • Council operations, decisions, priorities

26. Business Unit Sales and Marketing • Partners for End To End Solutions • Software Development • Customer Feedback • Product Announcement • Product Support • External/Internal Community for solution development

27. Engineering • Software • Security Tools, Testing, Architecture, Coding • Hardware • Compartmentalized Design, contractors, internal • Agile Software Engineering Business Case

28. Agile Community Challenges • Unable to expand within a business or across businesses without a community • Collaboration on pan-business metrics and data collection not possible without a community • Best practice definition, validation not possible without a community • Learning Cycles much longer without a community

29. Agile Software Engineering

30. Results Software Projects

31. Results Products

32. The Virtual Engineering Symposium • The Story • Senior VP Sponsor Proposal • Mediated by Communities • One community per topic area • Session Chair = Community Leader • Citrix Go To Webinar for Presentation • Papers, over half from outside the US • Live and Recorded • Communities Persist After Symposium

33. Global Reach

34. Virtual Symposium Community

35. Session “Track” Communities

36. Results • 2,457 Global Participants, 60% Outside US • 12 Countries • 227 Papers Presented • 95% said do it again • 90% said they got something to use (tracking reuse metric) • 85% would participate next time • 70% would like to present next time

37. The Successful Community • Grassroots Communities • Successful because they benefit members • Allow safe pilots, self selection, testing • Tend to support interaction between groups • Sponsored Communities • Successful because they benefit the company • Clear goal, timeline, metrics • Accountability, “why aren’t you doing this?”

38. Question: Where might you suggest using Communities in Your Company?Enter your thoughts in the Question Box

39. Community Member Attitudes • Survey of 85 of 200 Communities • Done by University of Illinois • Questions about attitudes around community membership, leadership and value

40. Survey Results

41. The Future Past • Motorola Vision • Communities chartered as knowledge owners • Tacit expertise captured, maintained, in communities • Tell Me Why learning, Blogs, xTube, xTunes, xx…. • Communities responsible for tacit expertise education • Eight communities have this role now • Perspective: • How was this done before the internet, KM, community applications, tools, APQC, etc.? • How will this be done in the future, when computing will be orders of magnitude more capable and pervasive? • What will be the roles of people and technology?

42. Oak Beams at New College, Oxford • “I think of the oak beams in the ceiling of College Hall at New College, Oxford, first built in 1386. In 1856, when the beams needed replacing, carpenters used oak trees that had been planted in 1386 when the dining hall was first built. The 14th-century builder had planted the trees in anticipation of the time, hundreds of years in the future, when the beams would need replacing. Did the carpenters plant new trees to replace the beams again a few hundred years from now?”* *From Danny Hillis, presentation at Motorola 2001

43. Thank You Contact Information: art.paton@motorola.com