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Welcome to Using Events as Cultivation/Stewardship Opportunities for Major Donors

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Welcome to Using Events as Cultivation/Stewardship Opportunities for Major Donors. Please take this time before the start of the session to silence your cell phone or pager. Your feedback is valuable. At the end of the session, we ask that you take a moment to complete an evaluation form.

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welcome to using events as cultivation stewardship opportunities for major donors
Welcome toUsing Events as Cultivation/Stewardship Opportunities for Major Donors

Please take this time before the start of

the session to silence your cell phone or pager.

Your feedback is valuable. At the end of the session,

we ask that you take a moment to complete an evaluation form.

Thank you.

using events as cultivation stewardship opportunities for major donors
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Jeffrey Bell, WNED
  • Bradley Hurlburt, WPBT
  • Ellen Oppenheimer, WPBT
  • Virginia Thumm, WHRO
using events as cultivation stewardship opportunities for major donors4
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • MGI – Culture Change
  • Why do an event?
  • How do you create a successful event?
using events as cultivation stewardship opportunities for major donors5
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Event Strategies
  • Types of events and speakers
  • Who to invite - lists
  • Regional events
  • Working with Hosts Committees
  • Invitations
  • Assign prospects to staff and board
using events as cultivation stewardship opportunities for major donors6
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Event Planning
    • Research attendees
    • Staff ratio and assignments
    • Presentations
      • Station background
      • Giving opportunities
      • Speaker
      • Video
using events as cultivation stewardship opportunities for major donors7
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Invitations
    • Don’t forget that the invitation is a “touch” too
    • Formal and fancy may not be the best option
    • Mailed invitations only one part of multimedia process
    • Mix it up
    • Examples
using events as cultivation stewardship opportunities for major donors11
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • At the event
    • Engage everyone in the building for event
    • Pre-game meeting with everyone, including board members, committee members
    • Designated ‘runner’
    • Importance of check-in desk
    • Be prepared for tours
using events as cultivation stewardship opportunities for major donors12
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • At the event (continued)
    • Have renewal / pledge cards handy
    • Wine, wine, wine
    • Use department camera
    • Write things down
    • Take away materials
      • Always include an opportunity to give
      • Major donor magazine
      • Gift related to event program
using events as cultivation stewardship opportunities for major donors13
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • staff meeting to review what information was gained – what needs to be entered into database
  • thank you letters to all attendees from President/GM
  • plan appropriate follow-up for each attendee
using events as cultivation stewardship opportunities for major donors14
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Further Engagement
    • Lunch/dinner
    • Station taping/tour
    • Testimonial
    • Committees
    • Screening lists
    • Host event
    • Top Tiers & Strategies
using events as cultivation stewardship opportunities for major donors15
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Examples of how events lead to major gifts.
    • Fay Aronson
    • Bob Elmore
    • Marion Gendron
    • Richard Schmidt
    • (other examples)
using events as cultivation stewardship opportunities for major donors16
Using Events as Cultivation/Stewardship Opportunities for Major Donors
  • Examples (continued)
  • Questions and Answers
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