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Orienta Group - Profile

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Since 1967 in Advertising Industry Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani Leading player in the cinema advertising business in India with approx. 20\% market share.

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orienta group profile
Since 1967 in Advertising Industry

Promoted by Mr.Balwantrai Lakhani. The business at present is being managed by second generation entrepreneurs – Mr. Ketan Lakhani and Mr. Vikram Lakhani

Leading player in the cinema advertising business in India with approx. 20% market share.

Besides cinema advertising, Orienta is in the business of Branding, Promotion, Road Shows, Rural Marketing of brands, products and services for many corporate across India.

Working with more than 8000 cinemas & major Malls Across India

Implemented Ad. Film Screening, Branding & Promotion for clients across FMCG, durable service, Apparel, Jewellery, Retail & many more.

Orienta Group - Profile
slide3
Infrastructure

Branches:Eleven branches in major cities of India & planning to open more across India

slide4
- Options

Ad. Films

An ad film is basically in a 35mm format and can be easily converted from existing beta (TVC).

Film Let

A film let is an alternative to an ad film, which brings together still pictures, animation, voice–over and sound effects that are transferred to film.

Slides

A slide is a 35mm transparency, which is projected for a period of 7 to 8 seconds on the cinema screen.

slide5
- Options
  • Signage (back lit & front lit)
  • Dangler
  • Elevator
  • Step
  • Rest Room
  • Seat Jackets
  • Popcorn Box
  • Menu branding at the café.
  • Cut Out Display
  • Box Office
  • Tie up with the Game Zone or F&B
  • Branding on ticket Jackets
slide8
Multiplex Share & Revenue

50%

Multiplexes

35%

Multiplexes

4%

Multiplexes

50%

Single

Screen

96%

Single

Screen

65%

Single

Screen

Hindi Movies Revenue from

Single Screen and Multiplex

English Movies Revenue from

Single Screen and Multiplex

Single Screen and Multiplex

Share in %

Source : Mint News Paper, Tuesday, July 24, 2007

slide9
Malls Future
  • 21.6m Sq ft. of operational mall space

in India

  • 12.8m Sq ft. mall space in non-metros
  • 60,000 footfalls on weekends in large

malls.

  • 93 malls planned for 14 major cities.
  • 54 total malls to come up in Delhi in

two years

Retail sales of consumer goods

Figure in ooo

2004

2009

Source: India Today – Nov.21 2005

Source: Malls in India - Growth of Mall space in India

Images F & R Research report; ICICI Property Services – KSA Techno park white Paper 2005 - 06

advertising industry a fact sheet
Indian advertising spends as a percentage of gross domestic product

(GDP) – at 0.34 percent – is abysmally low, as opposed to Other developed and developing countries.

If India was to reach the global average, the advertising revenues would

at least double the current advertising revenues, estimated at about INR

132 billion

Advertising Industry – A Fact Sheet

Source : The Brand Reporter, April 1-15, 2006

slide11
Media Growth

*

Growth In %

Source : Pitch Magazine, January 2007

* Estimate

strength of orienta
Excellent relation with Corporate Clients & Ad Agencies

One Stop Solution from Creative, Planning to Execution

National Network

Total Integrated Solution

Strong Team

Innovative ideas

Value Pricing

Transparency

Vendor Relationship

Monitoring Team

Strength Of Orienta
slide13
Orienta Approach V/s Competition

Year On Year

Proactive Approach

Transparent Planning

Process Driven

Competitive Pricing

Client

Orienta

Growth

Media

Growth

Business

Business

Client

Client

Orienta

Venue

Partner

Partner

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Branch Office :

77/2, 2nd Floor,

Lenin Sarani,

Kolkata – 700013.

Mr. Rudro Prasad Roy – Eastern Zone Manager

+91-98367 16565 (M) E-mail : [email protected]

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