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It’s Not Just Crops and Cows Anymore! Diversifying Ag-Enterprises for Sustainability. Dr. Steve Burr, Director Institute for Outdoor Recreation and Tourism Utah State University

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it s not just crops and cows anymore diversifying ag enterprises for sustainability

It’s Not Just Crops and Cows Anymore!Diversifying Ag-Enterprises for Sustainability

Dr. Steve Burr, DirectorInstitute for Outdoor Recreation and Tourism Utah State University

Jody Gale, Area AgentAgricultural Economic Development Utah State University Extension Service

Galaxy II National Extension Conference Salt Palace Convention Center Salt Lake City, Utah September 22, 2003

an economic struggle
An Economic Struggle!
  • Many of America’s farmers and ranchers have been struggling economically to continue to make their operations viable.
    • Fickle markets
    • Low prices
    • Changing environmental conditions
    • Global competition
some success in these changing times
Some Success in These Changing Times
  • One Successful Approach— Diversifying operations beyond agricultural production.
    • Generates additional income for ag-operators.
    • Enhances overall rural economic development.
value added products and services
Value-Added Products and Services
  • Value can be added to various ag-products produced and sold to increase profit potential, through specialized production, packaging, and marketing.
  • Value can also be added by providing various services or experiences of interest to visitors.
  • One area is the development of an ag-operator’s agricultural, natural, and heritage resources for outdoor recreation and tourism opportunities.
changing societal values development and use of our natural resources
Changing Societal Values Development and Use of our Natural Resources
  • More and more emphasis is being placed on the value of amenity resources.
    • Scenery and aesthetics
    • Opportunities for a diversity of recreation experiences
    • Providing habitat for wildlife
    • Preserving biological diversity
new niche markets
New “Niche” Markets
  • Some ag-operators have been able to take advantage of these changes to develop new “niche” markets to meet a growing demand in the area of ag-tourism by providing a variety of unique experiences.
    • Ag-Tourism and Ranch Recreation
    • Camping, fishing, and hunting
    • Outdoor recreation activities
    • Wildlife viewing and birdwatching
natural resources based recreation and tourism
Natural Resources-Based Recreation and Tourism
  • Based on Utah’s natural resources and amenities.
  • Opportunities exist for a variety of recreation and tourism-related activities:
    • Outdoor recreation activities
    • Festivals and special events
    • Educational activities
    • Business opportunities
trends in natural resources based tourism
Trends in Natural Resources Based Tourism
  • Develop a Package of Tourism Experiences
  • Natural Allies:
    • Outdoor Recreation
    • Agricultural Tourism and Ranch Recreation
    • Nature Tourism
    • Heritage Tourism
outdoor recreation
OutdoorRecreation

Remains among the top purposes for leisure travel in the U.S.

Almost 80% of tourists say scenery is one of their top considerations in selecting a destination for travel.

outdoor recreation trends 1982 2000 source 2000 national survey on recreation and the environment
Outdoor Recreation Trends 1982-2000Source: 2000 National Survey on Recreation and the Environment

Fastest growing recreation activities:

  • birding/wildlife observation
  • walking/hiking/backpacking
  • snowmobiling/OHV driving
  • bicycling/mountain biking
  • snow skiing/snowboarding
  • swimming
  • canoeing, kayaking, rafting
agricultural tourism and ranch recreation
Agricultural Tourism and Ranch Recreation

The act of visiting a working farm, working ranch, or any agricultural operation or business for the purposes of enjoyment, education, and active involvement in a variety of activities and experiences.

nature tourism
Nature Tourism
  • Discretionary travel to natural areas that conserves environmental, social, and cultural values, while generating an economic benefit to the local community.
  • Nature tourists spend time and money to experience nature and the outdoors, and learn more about a particular destination with a concern for minimum impact and sustainability.
heritage tourism
Heritage Tourism

Discretionary travel to areas rich in significant cultural and heritage resources worthy of preservation.

it s not just crops and cows anymore diversifying ag enterprises for sustainability1
It’s Not Just Crops and Cows Anymore!Diversifying Ag-Enterprises for Sustainability
  • Potential opportunities in diversifying ag-enterprises for sustainability.
    • Ag-tourism and ranch recreation
    • Wildlife activities
    • Festivals and Special Events
    • Unique Agri-Marketing
guest presenters
Guest Presenters
  • Diane and Jay Tanner, Box C Ranch, Grouse Creek, UtahA Working Ranch nestled in the Grouse Creek Mountains in the Great Basin of remote northwestern Utah
  • Troy and Susan Haviland, Haviland’s Old West Adventures“Duding Adventures”—Covered Wagon Rides, Horseback Riding, Chuck Wagon Dinner, and a “Foot Stompin’ Music and Knee Slappin’ Comedy of the Ol’ West” Show.
guest presenters1
Guest Presenters

Roger, Mike, and Steve Osguthorpe Red Pine Adventures, Park City, Utah

Snowmobile Tours, Sleigh Rides, and Horseback Riding Associated with Park City Area Winter and Summer Resorts

Raymond HeatonColor Country Outfitters and Long Valley Cattle Drive Alton, Utah

Trophy Hunting and an Authentic American Western Cattle Drive

guest presenters2
Guest Presenters
  • Wes Shields, Private Lands/Pubic Wildlife Coordinator Utah Division of Wildlife Resources Wildlife and Habitat Conservation Partnership Aspects
  • Jake and Lenny Harward, Harward Farms, Springville, UtahUnique Agri-Marketing Aspects of Sweet Corn and Hay Production in Utah Valley and Salt Lake Valley

Rhonda Thompson, Executive Director American West Heritage Center, Wellsville, Utah Agricultural and Heritage Festivals and Special Events

it s not just crops and cows anymore diversifying ag enterprises for sustainability2
It’s Not Just Crops and Cows Anymore!Diversifying Ag-Enterprises for Sustainability

On To The Presentations!

Questions and Discussion

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Institute for Outdoor Recreation and TourismCollege of Natural ResourcesUtah State University

Dr. Steve Burr

Associate Professor of Recreation Resources

Director, Institute for Outdoor Recreation and Tourism Extension Specialist in Outdoor Recreation and Tourism

Institute for Outdoor Recreation and Tourism

College of Natural Resources Utah State University

5220 Old Main Hill

Logan, Utah 84322-5220

Office: (435) 797-7094

FAX: (435) 797-4048

E-mail: steve.burr@usu.edu

Visit the IORT Website at www.cnr.usu.edu/iort