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Join Us for a Memorable Black Tie Closing Dinner – ETI Marketing Committee April 2012

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Celebrate the achievements of the ETI Marketing Committee at our Closing Dinner in April 2012. This black tie optional event features a stylish red carpet arrival and an entertaining comedian and hypnotist. Explore the marketing goals of adding value to members through innovative programs and strategies. Become a member of our committee to contribute to marketing research, new program launches, and industry outreach. Join us for this night to remember and engage with fellow industry professionals. Don’t miss out; tux rental still available!

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Join Us for a Memorable Black Tie Closing Dinner – ETI Marketing Committee April 2012

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Presentation Transcript

  1. MARKETING REPORT April 2012

  2. Closing DinnerA Night To Remember • Black Tie Optional • Tux rental still available. Call The Tuxedo Exchange at (760) 321-7171 • Red Carpet Arrival • Comedian/Hypnotist

  3. Marketing Committee • Looking for Members • Goals • Add value to membership through marketing programs and assist and support the planning, promoting, and launching of new programs and projects • Create a connected experience and integrating of branding across all touch points • Add value through content management • Duties • Monthly Conference Calls • Input in discussions • Marketing Research Question Development • Website Input • Strategy Input • Various tasks as assigned

  4. Overview of ETI Marketing Projects • Announcements, Press Releases, and other PR • Industry Update • Inventors Hub • New Member Recruitment • Web Presentations • Market Research • Industry Outreach

  5. Industry Update • Industry Update • Letter from the President • Executive Manager Letter • Event Articles • Articles

  6. Market Research • Market Research • Previous Research • J2534 Research • TPMS/Telematics • Collision Repair • Current Research • Battery Technology and A/C Systems • Alternate Powertrains for Light Duty

  7. Summer Tech Week 2012 June 12 – 14, 2012 • Headquarter Hotel is the Hyatt, Dearborn, Michigan • OEM Appreciation Dinner is at the Henry Ford Museum

  8. Winter Tech Week 2012 December 3 – 7, 2012 • Yokohama • Hotel TBD

  9. Social Media • Linked In • Subgroups • Facebook • Information and updates

  10. ETI Website • Overview of FAQ’s

  11. ToolTech 2013 • Hyatt Regency Mission Bay, San Diego, CA • April 23 – 25, 2013

  12. Q & A

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