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Kawasaki Ninja 250R

Kawasaki Ninja 250R. Background on the Ninja 250R. An entry-level 250cc motorcycle Introduced in 1983 by Kawasaki Motors Most recent generation was created in 2008 First motorcycle to come out of factory with a Candy lime green paint job. Specifications of the Ninja 250R.

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Kawasaki Ninja 250R

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  1. Kawasaki Ninja 250R

  2. Background on the Ninja 250R • An entry-level 250cc motorcycle • Introduced in 1983 by Kawasaki Motors • Most recent generation was created in 2008 • First motorcycle to come out of factory with a Candy lime green paint job

  3. Specifications of the Ninja 250R • Four-stroke, liquid-cooled, DOHC, parallel twin engine • 6 speed transmission • Top speed of 100 mph • A low seat of 30.5 inches • 4.8 gallon tank capacity • 60 MPG • Weights about 374.9 lbs • $4,199 with a 12 month warranty

  4. Past Advertisements By Kawasaki

  5. TV Advertisement TV Advertisement

  6. Magazine Advertisements

  7. Magazine Advertisements

  8. Website Advertisment

  9. Competitor Advertisements By Honda & Hyosung

  10. Honda CBR250R Advertisements TV Advertisement

  11. Hyosung GT250R

  12. Work Plan

  13. Target Audience • White males, ages 30 to 60 years old • Married with kids. • College educated • Household income ranging from $75,000 to $150,000+. • Employed in fields such as business, management, construction, financial, maintenance and natural resources

  14. Key Fact • Ninja 250 provides new riders with a sense of freedom and boosts their self-appearance. • All the stresses of adult life, family, job, bills etc. melt away when you ride your sports bike. • When riding the Ninja, it is just you and the road, but with everyone turning their heads to watch that green flash by.

  15. Consumer Problem • The consumers of entry-level motorcycles are mostly at a point in their lives where they own a home already and have a significant, stable income. • Most of these men are reaching that mid-life crisis stage or else want to change their self-image to a younger and more appealing appearance. • They want something new and exciting in their lives.

  16. Advertising Objectives • Awareness • Advertising will convey that there are motorcycles that are not extremely powerful, therefore perfect for beginners, but still look like a powerful machine. • Knowledge • The advertising will present the Ninja’s maneuverability and speed through television spots that show the Ninja being driven. • Liking • Visuals will capitalize on the only stock bike with a lime green color as well as presenting the sleek, sporty look of the Ninja that gives it its speed racer appearance.

  17. Creative Strategy • Benefit: Ninja has a better miles per gallon, a bigger fuel tank capacity and higher horsepower than other entry-level sports bike in it’s category. • It has a better look than other entry-level bikes

  18. Primary Competitors Motorcycle Manufacturers Used Motorcycles

  19. Major American, European and Asian Motorcycle Manufacturers • Harley-Davidson • Honda • Ducati • Yamaha • BMW • Suzuki • Hyosung

  20. Indirect Competitors • Other forms of transportation: • Cars • Scooters • Bicycles • Public transportation

  21. Mandatories • Motorcycle License • Safety certified motorcycle helmet

  22. Advertisements By Nevada Bodmer

  23. Website Advertisement • Placed as a banner advertisement on Ticketmaster.com

  24. TV Advertisement • Placed on the Speed Channel • Programming includes: • Live Formula One racing • NASCAR-related shows • How-to programming • Auto-related movies such as The Fast and the Furious • Auto shows

  25. Magazine Advertisment • 1 page bleed in Outdoor Life • Outdoor Life: outdoors magazine about hunting, fishing, survival and camping.

  26. Conclusion • Advertisement Appeals: • A sense of freedom • Feeling of youth • Self-gratification • Advertisement Presentation: • Speed • Power • Superior style

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