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The interactive spectrum: the use of social media in UK regional newspapers

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  1. The interactive spectrum: the use of social media in UK regional newspapers

  2. “Social media is affecting the role of the journalist as the traditional regulator and moderator of public discourse” (Hermida et al., 2011).

  3. Coding categories Traditional: Parents and baby rescued from fire after arson attack http://ow.ly/8k3A9 Informal: I’ll deal with the inept spinning behind the @leicester_news Twitter account on my blog tomorrow. Personal: A beautiful morning for a walk Sharing: RT @bytherivers: We're playing an acoustic set at the Musician on the 28th Dec! Interactive: @SportingbetMark It was pretty tough – as was their scrum

  4. Twitter interactivity

  5. Personal preference Commentary Fan chat Reader chat Recommendations Family life Answer questions Liveblogging Retweeting Story colour Sharing photos

  6. Contact Lily Canter PhD Student The University of Sheffield lilycanter@yahoo.co.uk

  7. Appendix: Twitter coding categories Sharing: external Retweet external user’s content Share external user’s content (inc. lists) Interactive: colleagues @ colleague Asking a question of colleague Interactive: external @ another user (directly addressing them, not simply acknowledging them) Asking a question of readers Asking readers to do something (inc. send in photos) Setting up vote Traditional Headline with link to own website Promotional link to own website Informal Link to website story with personal message Informal news (including live updates) Comment (inc. comment on current affairs) Informal message to readers Personal Non-work related comment Non-current affair related comment Interactive/sharing with friend (no direct work relevance) Sharing: colleagues Retweet colleague’s content Share colleague’s content (inc. lists)