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The Franco-German University Responsibilities and Objectives EUPRIO, Malta 2004 Ulrike Reimann. September 2004. Euprio 2004. The Franco-German University. Bi-national university, international institution Group of affiliated member universities 130 member universities

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slide1

The Franco-German University

Responsibilities and Objectives

EUPRIO, Malta 2004

Ulrike Reimann

September 2004

slide2

Euprio 2004

The Franco-German University

  • Bi-national university, international institution
  • Group of affiliated member universities
  • 130 member universities
  • Administration located in Saarbrücken/Germany
  • 17 employees (Franco-German team)

September 2004

slide3

Euprio 2004

The Franco-German University

  • Established 1997
  • Weimar Agreement 
  • Intergovernmental agreement
  • 17 September 1999: agreement came into effect

September 2004

slide4

Euprio 2004

Financing

  • Equally by France and Germany
  • France: Ministry of Foreign Affairs / Ministry of Education
  • Germany: Ministry of Education/ Ministry of Foreign Affairs/Länder (federal states)
  • Budget 2004: 9 million €uro (2000: 5,8)

September 2004

slide5

Euprio 2004

September 2004

slide6

Euprio 2004

Responsibilities

  • Reinforcement of cooperation between France and Germany with regard to university education and research
  • Increasing Mobility
  • Creation, Promotion and Implementation of integrated Franco-German Courses of Study

- as many disciplines as possible

- as many types of colleges as possible

- geographically-balanced

September 2004

slide7

Euprio 2004

Responsibilities

  • Development of Cooperation Agreements with other countries (tri-lateral)
  • Promotion of Research and Development
  • Advancement of Graduate Education
  • Propagation of bi-national subject-oriented technical and generalinter-cultural competence

September 2004

slide8

Euprio 2004

Promotion of Research and Development

  • Graduate colleges: Mobility grants for doctoral candidates
  • Franco-German workshops for young scientists
  • Franco-German summer theme schools for y.s.
  • Franco-German summer universities for y.s.

September 2004

slide9

Euprio 2004

Core task: Integrated courses of study

  • 2003/2004: 115 bi-national courses of study
  • 10 tri-lateral courses (preparation phase)
  • 4.800 students in 2003/2004, 400 doctoral candidates
  • Disciplines: arts and social sciences, engineering, natural sciences, law, economics, medicine
  • Types of colleges: Universities, Universities of applied sciences, Grandes Ecoles

September 2004

slide10

Euprio 2004

Quality standards

  • Integrated curriculum / joint study regulations
  • Training in two educational systems
  • Joint group of French and German students
  • Acquisition of two national degrees
  • At least three semesters at the partner university

September 2004

slide11

Euprio 2004

Advantages

  • Exemption from tuition fees at the partner university
  • Mobility grant for the duration of the stay abroad
  • Professional and intercultural education
  • Quality assurance of the programs - Evaluation

September 2004

slide12

Euprio 2004

Location of the member universities

September 2004

slide13

Euprio 2004

Public Relations

  • Public Relations since August 2000
  • One press office for France and Germany
  • Communication concept SWOT-analysis, tasks, targets groups, messages, measures

September 2004

slide14

Euprio 2004

SWOT analysis

  • Strengths
  • first institutionalised binational university
  • innovative basic character
  • guarantee of the binational inter-cultural and professional competence
  • political support
  • staff competence

September 2004

slide15

Euprio 2004

SWOT analysis

  • Weaknesses
  • Organisational and legal complexity
  • Inter-cultural dimension
  • Deficits in communication / virtual character
  • Administrative body
  • Funding bank

September 2004

slide16

Euprio 2004

SWOT analysis

  • Opportunities
  • Guarantee of high quality binational courses
  • FGU as coordinator and initiator
  • Mediating role of the FGU
  • FGU as catalyst in the Bologna process
  • Importance of international programs

September 2004

slide17

Euprio 2004

SWOT analysis

  • Risks
  • Varied interests of the 130 partner universities
  • Information deficits
  • Exaggerated expectations
  • Time pressure

September 2004

slide18

Euprio 2004

Communication goals / target image

  • Reliable and competent partner and sponsor
  • Covering a comprehensive range
  • Central and most important institution in F-G
  • Courses of study and programs with high quality
  • Marketing of the programs and courses of study

September 2004

slide19

Euprio 2004

Communication goals / target image

  • Mediator and coordinator
  • Competent and reliable partner
  • Legal and organisational expertise and example

September 2004

slide20

Euprio 2004

The target groups

  • External target groups
  • Potential students (school pupils)
  • Teachers and parents
  • The general public
  • Politicians (lobbyists)
  • Business companies
  • Potential sponsors

September 2004

slide21

Euprio 2004

The target groups

  • Internal target groups
  • Students under the auspices of the FGU
  • Member and partner universities and institutions
  • Programme coordinators and their staff
  • Staff of the FGU
  • Decision-makers in the committees
  • Partner institutions (DAAD, DFG, MSU, CIDU)
  • Politicians (ministers)
  • Panels of experts
  • Members and observers of the university council

September 2004

slide22

Euprio 2004

Publicity Partners

  • The media
  • The staff
  • Students of the FGU
  • Partner universities, programme coordinators, professors
  • Lecturers
  • Institutions
  • Politicians (ministers, embassies)
  • Business companies
  • Alumni

September 2004

slide23

Euprio 2004

Communication Messages

  • Catalyst in the European integration processes
  • Hallmark and guarantee of international university competence
  • FGU “guarantees” graduates with a binational and inter- cultural subject competence
  • FGU guarantees quality
  • FGU = label
  • Marketing authority and point of contact
  • FGU financial sponsor, expert, consultant and catalyst
  • Supports innovative approaches (experimental model role)

September 2004

slide24

Euprio 2004

Implementation

Internal communication

  • Communication network
  • Administrative platform
  • Meetings of the members
  • Expert meetings
  • Conferences on specific subjects
  • Student and graduate fair “Franco-German Forum”
  • On-line job and trainee placement exchange
  • Setting up an alumni organisation

September 2004

slide25

Euprio 2004

Implementation

  • Message
  • We are regularly kept informed by the FGU
  • With the FGU we increase the quality of our
  • binational courses of study and thus our
  • international profile
  • The FGU supports us
  • We are partners of the FGU

September 2004

slide26

Euprio 2004

Implementation

External communication

  • Information material
  • Media
  • Internet
  • Events
  • Lectures and exhibitions
  • PR-Campaigns for special target groups
  • Sponsoring activities

September 2004

slide27

Euprio 2004

Problems

  • Internal communication
  • Intercultural differences
  • Staff problems (17 employees)
  • Language problems

September 2004

slide28

Euprio 2004

Public Relations

Communication across cultures needs

inter-cultural competence!!!

September 2004