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Digital marketing is the promotion of products or services using online channels like search engines, social media, email, and websites to reach and engage customer
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Driving Growth in 2025 Nezriya noushad | Freelance Digital Marketer
Contents of this template 1. 2. 3. 4. 5. 6. 7. 8. Introduction Traditional v/s Digital Marketing Core Channels The customer Journey Benefits of Digital Marketer Key Metrics & Tools Trends for 2025 Conclusion / Call-to-Action 2
Introduction Digital marketing is the practice of promoting products or services using online channels. It helps businesses: Reach the right audience at the right time Build brand awareness Increase sales and ROI 3
Digital Marketing Traditional vs. Digital Marketing Traditional Digital Marketing Print,Tv,Ads Limited reach Hard to measure High cost SEO,Social Media ,PPC Global reach Real time analytics Cost effective 4
Core Channels Search Engine Optimization (SEO): Improve ranking in search results. Paid Ads (PPC): Quick traffic via Google Ads, Meta Ads. Social Media Marketing: Engage audiences on Facebook, Instagram, LinkedIn. Content & Email Marketing: Educate, nurture and convert leads. 5
Digital Marketing The Customer Journey Digital marketing supports every stage: Awareness – Ads, social posts, blogs. 1. Consideration reviews. – Product ages, 2. Conversion – Landing pages, offers. 3. Retention programmes. – Email, loyalty 4. 6
Digital Marketing Benefits of Digital Marketing Wider reach with lower cost. Highly targeted and personalised campaigns. Measurable performance and quick optimisation. 7
Digital Marketing Key Metrics & Tools Metrics: Website traffic, CTR, Conversion Rate, ROI. Tools: Google Analytics, Meta Business Suite, Mailchimp, SEMrush. 8
Digital Marketing Trends for 2025 AI-driven personalisation of ads and content. Short-form videos & reels dominate engagement. Voice and visual search optimisation. Privacy-first and cookie-less marketing. 9
Conclusion / Call-to-Action Digital marketing is no longer optional — it’s essential for growth. Leverage the right mix of channels, tools and data to stay ahead Contact:nezriya.live nezriyaloudicon@gmail.com