Microsoft Media Network. Presentation to [Client Name] [ Month Date, Year]. How do you go from audience to the right audience? Microsoft Media Network. INVENTORY. Advanced Targeting Solutions. Your AUDIENCE. DATA. … and many more. First-party data. Profile Behavioral Category
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Presentation to [Client Name][Month Date, Year]
Advanced Targeting Solutions
… and many more
Source:comScore Media Metrix, April 2010
The Microsoft MediaNetwork is comprised of Microsoft O&O, premium partners and top 250-rank Media Metrix third-party sites.
Pricing options:The Microsoft Media Network offers a range of performance pricing options designed to meet different conversion cycles, commercial metrics and ROI requirements.
All CPA programs fall under one of these categories:
Best for advertisers with high conversion volumes, short purchase cycles and the ability to track both click and view conversion winds.
Your audience is ready to engageAnd they’re already here on premium sites like MSN Autos, MSN Money, and MSNBC.
Pick an audience based on a predefined set of behaviors categorized into segments, e.g.,auto researchers.
Pick an audience that matches the demographic attributes you want, e.g., women 21-29.
Pick an audience based on online behaviors and a location that you determine, e.g., shopping cart abandoners.
Pick an audience of your customers/users precisely matched based on offline and online sources, e.g., past SUV buyers.
Pick an audience engaged in viewing the category of content you care about, e.g., run of finance.
Targeting an individual
Targeting via context
Targeting for specific goals
Source: Source: Microsoft internal data, as of June 2010
New: Profile Segments from ExperianTarget with advanced demographics.
Audience information beyond standard profile targeting available for any campaign, covering 235 million people in the U.S.
Advanced profile segments:
Category TargetingPut your message where your audience already goes.
Premium Run of Category (PROC):
Category TargetingNarrow your audience while still engaging many people.
No personally identifiable information is tracked or stored by Microsoft in the behavioral targeting process.
Microsoft is a strong supporter of the Privacy principles set out by the Federal Trade Commission.
Remessagingreaches people who visited your site or saw your ad, so you get a second chance to communicate your message.
Client Customer Database
Microsoft Online Audience
Your anonymized matched audienceon the Microsoft network
NOTE: Client Privacy Team involvement is required for custom database campaigns
Client must have database of 2 million records or larger.
Microsoft Advertising and comScoreNew partnership. New opportunities.
Offline purchasing insights
Microsoft Online Audience
Online behavior data
A unique, Custom Targeting segment run on Microsoft network sites