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Presenting to Win Your opportunity to make a difference

Presenting to Win Your opportunity to make a difference. Barry Katz. 26 November 2009. Thank You. Authors@Google: Garr Reynolds. Thank You. Our Objective - What can you expect today?.

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Presenting to Win Your opportunity to make a difference

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  1. Presenting to WinYour opportunity to make a difference Barry Katz 26 November 2009

  2. Thank You

  3. Authors@Google: Garr Reynolds Thank You

  4. Our Objective - What can you expect today? An Opportunity to increase awareness, acquire Practical tools and techniques to Plan & Deliverwinning presentations Better Presentations = Better Results • Key Content • Strategy - expect success • Tactics – communicate success • Time to practice

  5. Presentation Action Plan 1. Take notes What did I learn?

  6. Its All About People Established 2001 • Applied Materials, Amdocs • BMC, CA • Citi Group • Coca Cola • Comverse • Checkpoint • EBay, ECI, Eli Lily • FedEx, Intel • Leo Barnett • Microsoft, Motorola • NICE, Ness, Nokia • Orange, Roche, Siemens , • SanDisk, • SAP, Teva…

  7. Step Back (but don’t fall off) You are here

  8. SHIFT

  9. What you need to focus on 1 2 3

  10. From Make Money Feature functionality Power Point slides Data Dump Monolog To Make Meaning How we create value for YOU Unique Experience, Sensation Story telling Make a Move dialog interaction

  11. http://www.ted.com

  12. http://www.presentationzen.com

  13. http://www.slideshare.net

  14. Strategy – Expect Success • planning for Plan & Prepare Make a choice of what is important let go of the rest

  15. Focus Your Message

  16. Step 1- Define ONE clear objective What do you want your audience to Do/Think/Feel Is it realistic? Resources - Time - Phase - Audience Is it simple, specific, easy to understand State objective at opening repeat at close (Do you have a hidden objective?) Example Do: start, stop continue specific action item Think: change, influence a perception Feel: create a positive or negative attitude, emotion

  17. Connect to target audience specific interest, needs Early and often Rule of three Example: Make money save money Save time, effort, pain Create hope, inspire, motivate Directly solve their problem address defined need Step 2 – Establish WIIFM

  18. Planning your PresentationKnow your BIG Audience Adapt presentation to KEY audience Let them know you know Create as much interaction as possible What’s their objective/expectation? does it match yours? What did they do just before? What will they do next? Previous knowledge, experience, preconceived ideas? Who are the experts, supports, shakers and movers? MBWA WIIFM

  19. Step 3 – Phrase a take home message One memorable focused relevant sentence Make sure it sticks Example: Repeat take home message Story, quote, anecdote, example Metaphor, analogy, comparison Visual, demo, gimmick Interaction

  20. Winston Churchill 1874-1965 You ask what is our aim? I can answer in one word. It is victory. Victory at all cost – victory in spite of all terrors – victory however long and hard the road may be, for without victory there is no survival.

  21. Step 4 – Make memorable Opening & Close Have a strong attention grabbing opening statement Make a strong memorable closing statement Is it relevant to here and now? Learn it by heart Example: Question – Involvement Link – Connecting Story/Anecdote – Identify Quote – Memorable Mind reading - Empathy Begin with the end – Get to the point

  22. Step 5 - Why YOU are there Best way to introduce/position yourself Choose a suitable state of mind State your personal added value attitude The person behind the information Personally & professionally express your greatness Network MBWA

  23. Five Steps to Success Clearly defined and stated objective Strong appeal to target audience needs Focused take home message Memorable opening & closing statement Personal added value

  24. Tactics – Communicate Success • Its all in the delivery • Passion • Credibility • Confidence • Trust • Simple Its All About People

  25. Your turn to Ask

  26. Make Your Next Presentation Your Best Presentation Take the first step today Thank you for being barryk@katzu.com +972 522 642789

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