CSR. Kieran Nellist Alexey Trush Karthik Kuppuswamy Kalin Pipatanantakurn Panji Sukma Majid Zabihi. Agenda . Intro Definition Key Points and Benefits Best Practices Implementing CSR into Wave Riders Conclusion. Introduction. Green Vision Need for CSR? Sustainable environment.
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European commission web site (2011)
Simply CSR Web Site (2011)
“We want to provide our customers with innovative products that are always on the pioneering edge of green technologies in the marine industry”
FMI journal (2006)
Research market potential for a new product
Invest in new equipment
Invest in new technology.
Reorganise production line
Reorganize the Leisure sales team
Increase marketing spend to £180k
Reorganize Finance and HR departments
Introduction of the Finance package