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CSR. Kieran Nellist Alexey Trush Karthik Kuppuswamy Kalin Pipatanantakurn Panji Sukma Majid Zabihi. Agenda . Intro Definition Key Points and Benefits Best Practices Implementing CSR into Wave Riders Conclusion. Introduction. Green Vision Need for CSR? Sustainable environment.

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slide1

CSR

Kieran Nellist

Alexey Trush

Karthik Kuppuswamy

Kalin Pipatanantakurn

Panji Sukma

Majid Zabihi

agenda
Agenda
  • Intro
  • Definition
  • Key Points and Benefits
  • Best Practices
  • Implementing CSR into Wave Riders
  • Conclusion
introduction
Introduction
  • Green Vision
  • Need for CSR?
  • Sustainable environment
definition
Definition
  • "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis."

European commission web site (2011)

our definition
Our Definition
  • “An organisation aligning its objects with societal and environmental concerns by incorporating them in its structure and operations.”
key points
Key points
  • Assessment of the companies impact on the society in terms of:
      • Customers
      • Suppliers
      • Environment
      • Communities
      • Employees
      • Overall Business
  • CSR policy
  • Long term strategy
benefits
Benefits
  • Improved relationships with the customers
  • Money saving approach in terms of energy
  • Business reputation
  • Employee satisfaction
  • Competitive advantage
  • Funding opportunities
  • Public appreciation

Simply CSR Web Site (2011)

best practices
Best Practices
  • “Responsibility towards society and the environment has always been a strong force at the TVS Group. This is manifested in the form of diverse community partnerships. From schools and hospitals to initiatives for drinking water and electrification, companies contribute actively to the development of the society in which their people live and work.”
  • Mission Statement : “ To facilitate the process of sustainable development in villages by deploying skills and resources in key areas such as economic development, healthcare, education, creation and maintenance of infrastructure and conservation of environment, with the active involvement of local communities and the government.”
best practises
Best Practises
  • Corporate commitment and responsibilityBMW Group believes that responsibility for the protection of the environment lies with all employees of the company. Managers are asked to implement the environmental guidelines and motivate employees by leading by example in the belief that employees will assume the same spirit and responsibility in their roles.
  • Responsibility for the environment:BMW Group has made a commitment to reconcile the interests of people and nature, technology and progress with the right of future generations to inherit a healthy environment. This obligation reflects the company's competence as a manufacturer of premium vehicles and as a global employer of a highly skilled workforce.
csr vision of wave riders
CSR vision of Wave Riders

“We want to provide our customers with innovative products that are always on the pioneering edge of green technologies in the marine industry”

ten csr forces
Ten CSR Forces

FMI journal (2006)

strategic objectives
Strategic objectives

Research market potential for a new product

Invest in new equipment

Invest in new technology.

Reorganise production line

Reorganize the Leisure sales team

Increase marketing spend to £180k

Reorganize Finance and HR departments

Introduction of the Finance package

conclusion
Conclusion
  • By using the balance score card approach we can see that strategies laid out by Wave Riders can be achieved in a manner that satisfies the requirements of societal and environmental concerns.
references
References
  • Simply CSR Web Site, http://www.simplycsr.co.uk/the-benefits-of-csr.html
  • European Commission http://ec.europa.eu/enterprise/policies/sustainable-business/corporate-social-responsibility/index_en.htm
  • FMI Journal. (2006). Interview with the Auditor General of Canada. Vol. 17-3, pp. 39-41
  • TVS web site,http://www.tvsgroup.com/pages/cust_service.htm
  • BMW web site, http://www.bmw.co.uk/bmwuk/about/corp/economic_impact/0,,1364_159981200__,00.html