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neville-kane

Sports & Entertainment Marketing - PowerPoint PPT Presentation

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Sports & Entertainment Marketing
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  1. Sports & Entertainment Marketing Mr. Bernstein Marketing Concepts pp 4-8 February 2013

  2. Sports & Entertainment MarketingMr. Bernstein What is Marketing? Planning and executing the conception, pricing, promotion and distribution of ideas, goods and services…that satisfy individual and organizational needs. (AMA) Creating and maintaining a satisfying relationship of exchange

  3. Sports & Entertainment MarketingMr. Bernstein The Four P’s “place” = “distribution”

  4. Sports & Entertainment MarketingMr. Bernstein The Four P’s Product What will your Target Market buy? Is your product quality competitive with customer alternatives? Does branding affect perceptions of quality? Pricing Costs and Expenses Competition Supply and Demand – Economic Conditions, Inventory ”

  5. Sports & Entertainment MarketingMr. Bernstein The Four P’s Place HOW and WHERE products are offered or distributed What is your competitors’ distribution method? Does branding affect perceptions of quality? Promotion Advertising Promotional campaigns

  6. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions

  7. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion

  8. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Designing, Developing, Maintaining, Improving and Acquiring Products to meet customer needs Distribution Selling Marketing-Information Management Financing Pricing Promotion

  9. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Determining the best way to get products and services to customers Selling Marketing-Information Management Financing Pricing Promotion

  10. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Direct and personal communication with customers to access and satisfy their needs Marketing-Information Management Financing Pricing Promotion

  11. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Gathering and using information about customers to improve business decision-making Financing Pricing Promotion

  12. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Budgeting for advertising but also providing financing for customers to purchase products and services Pricing Promotion

  13. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Process of establishing and communicating the value or cost of good and services Promotion

  14. Sports & Entertainment MarketingMr. Bernstein Seven Key Marketing Functions Product/Service Management Distribution Selling Marketing-Information Management Financing Pricing Promotion Using advertising and other forms of communicating information about products, services, images and ideas to achieve a desired outcome