Advertisements from the 1950s

Jul 26, 2014

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Advertisements from the 1950s. A look at the social context at the time through popular media.

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Advertisements from the 1950s

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Advertisements from the 1950s A look at the social context at the time through popular media

THE 1950s:

THE 1950s:. “Conservatism, Complacency, and Contentment”. OR. “Anxiety, Alienation, and Social Unrest” ??. 1 A . Baby Boom. It seems to me that every other young housewife I see is pregnant. -- British visitor to America, 1958. 1957: 1 baby born every 7 seconds. 1 B . Baby Boom.

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THE 1950s:

THE 1950s:. Do the developments of the 1950s constitute a social and economic revolution? or Are the 1950s a resumption of the 1920s?. Note: 1950s = 1947-1963. Economic Prosperity. Most prosperous period in American History: “Let the Good Times Roll”

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THE 1950s:

THE 1950s:. “Conservatism, Complacency, and Contentment”. Section 24: The 1950’s. Impact of the Cold War on American society Emergence of the modern civil rights movement The affluent society and “the other America” Consensus and conformity: suburbia and middle-class America

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The 1950s

The 1950s. Postwar Prosperity. The Changing Economy. Per capita income rose. Businesses switch back from war production to consumer demands. The franchise system flourished. An Emerging Technology Boom. The transistor revolutionized TVs, computers & radios.

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The 1950s

The 1950s. Conformity, Consumerism, and Crisis. Focus Question:. Describe both positive and negative effects of economic prosperity. The Affluent Society. America appeared to be without want in the 1950s New devices New models of consumerism New “necessities” Arose from numerous sources

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1950s Advertisements

The Best Time to be a Marketer. 1950s Advertisements. Define Propaganda. General Technique: Relies on emotions and values Persuade an audience to accept a particular position . Propaganda Techniques. Bandwagon: Persuading people to do something by letting them know others are doing it

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THE 1950s:

THE 1950s:. “Conservatism, Complacency, and Contentment”. OR. “Anxiety, Alienation, and Social Unrest” ??. Postwar Boom. America’s economy thriving after WWII No real direct damage from war Increased production during war pulls U.S. out of Great Depression

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The 1950s

The 1950s. Why and how did music of this decade evolve?. The Top 10 Songs of the 1950s. Jailhouse Rock – Elvis Presley Pretty Woman – Roy Orbison Hound Dog – Elvis Presley Rock Around The Clock – Bill Haley & The Comets What’d I Say – Ray Charles

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THE 1950s:

THE 1950s:. THE AMERICAN DREAM IN THE 1950s. The GI Bill. Returning veterans would cause problems in the work force Needed to keep them out of the work force GI Bill Gave them money to go to college This would produce a skilled labor force and not an unskilled labor force

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THE 1950s:

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The 1950s

The 1950s. Chapter 16/17. Yalta. -U.S. & USSR had a shaky alliance up to the end of WWII -At Yalta, Allies agree to split Germany -W. Germany under U.S., Britain, France -E. Germany under USSR -1948 Britain, France & US give up control of W. Germany -Becomes the Federal Republic of Germany

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The 1950s

The 1950s. CHAPTER 8 SECTION 3. An economy of abundance. In the 1950s, the United States seemed to be experiencing a new type of economy —an “economy of abundance.” New technology allowed the U.S. to produce an endless variety of goods and services.

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The 1950s

The 1950s. The birth of rock and roll. News. 1950 First Modern Credit Card Introduced First Organ Transplant Korean War Begins Senator Joseph McCarthy Begins Communist Witch Hunt U.S. President Truman Orders Construction of Hydrogen Bomb 1951

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THE 1950s:

THE 1950s:. “Conservatism, Complacency, and Contentment”. OR. “Anxiety, Alienation, and Social Unrest” ??. Problems in the Postwar Era: Returning soldiers. Problem: 10 million serving in the armed forces needed to return to American Society Solution:

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THE 1950s:

THE 1950s:. “The American Dream”. 1. Corporate : Business-oriented. “When he went to work for Ford he became a corporate man” 2. Mass Media – The way to communicate to a a large mass of the population – radio, t.v., magazines, newspapers, internet.

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The 1950s

The 1950s. The 1950s. Eisenhowers Election Domestic Policy The Arms Race Post War American Life. 1952 Election. Democratic National Convention Nominated Adlai E. Stevenson Gov. IL Republican National Convention Nominated Dwight D. Eisenhower WWII hero VP: Richard Nixon.

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THE 1950s:

THE 1950s:. “Prosperity and Contentment”. OR. “Anxiety and Social Unrest” ?. Baby Boom. It seems to me that every other young housewife I see is pregnant - British visitor to America, 1958. 1957  1 baby born every 7 seconds. Levittown: NY / NJ / PA. Suburban Living.

261 views • 22 slides

The 1950s

The 1950s. The G.I. Bill . Prioritized jobs for veterans 4 million veterans used low-interest loans & mortgages College or job training paid by government 1947 = Over 50% of college students are WW2 vets. The Affluent Society.

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