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SIRD WORKSHOP ON Development Communication for Strengthening Local Governance

SIRD WORKSHOP ON Development Communication for Strengthening Local Governance. Access to Media in Rural Households and Opportunities 15 th March 2011 By Dr Pradeep Mahapatra Berhampur University. OBJECTIVES OF THE WORKSHOP. Build capacity Enhance knowledge and skills of stakeholders

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SIRD WORKSHOP ON Development Communication for Strengthening Local Governance

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  1. SIRD WORKSHOP ONDevelopment Communication for Strengthening Local Governance Access to Media in Rural Households and Opportunities 15th March 2011 By Dr Pradeep Mahapatra Berhampur University

  2. OBJECTIVES OF THE WORKSHOP • Build capacity • Enhance knowledge and skills of stakeholders • Use of communication as tool for empowerment • Workout strategy and action plan • Set an interface for good governance hub for effective implementation of PR & RD programmes

  3. HIGHLIGHTS OF PRESENTATION • Access to media in Odisha • Development Communication through mainstream and alternative media platforms • Case study on GRAM VIKAS SAMACHAR • Tips for effective communication

  4. ACCESS TO MEDIA IN INDIA 2008 Source: The Indian Media Business(Sage)

  5. GROWTH IN REACH OF MEDIA 2000-2008 Source: The Indian Media Business(Sage)

  6. ACCESS TO MEDIA IN ODISHA 2008

  7. MEDIA LANDSCAPE • Estimated 20% growth in media industry • Higher growth rate of regional media • Hyper localization of content

  8. MAINSTREM MEDIA & DEVELOPMENT COMMUNICATION • About 6% coverage of development news • Market driven editorial policy • Lack of Public Relation activities for coverage of development news

  9. VOLUME OF SOCIAL ADVERTISING IN INDIAN PRINT MEDIA Source: Ad Ex : A Division of TAM Media & Research

  10. INITATIVES FOR BETTER COVERAGE • Planning strategies • Capacity building • Replicating good practices

  11. ALTERNATIVE MEDIA • Available government publications • Available ‘Community Press’ • Curated media

  12. MOBILE PHONE AS A PLATFORM • Govt. of Odisha initiatives for innovative project under e-governace

  13. Case Study on GRAM VIKAS SAMACHAR • Development activists as informers • Copy editing and production by professionals • Personalized distribution system

  14. USEFUL TIPS - I • Documenting • Contributing to alternative media • Interacting with local journalists • Circulating story proposals among mainstream media

  15. USEFUL TIPS - II • Documenting hard facts • Collecting background information • Extensive interviewing • Recording others impressions • Seeking human interest angle

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