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Pajama Party. Sabrina Khan, Wendy Chen, Shamaela Pervez, and Manisha Sharma. Experiment PREPARATION:. Who: Sabrina, Manisha , Shamaela , Wendy & other shoppers in metrotown .

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Pajama party

Pajama Party

Sabrina Khan, Wendy Chen,

Shamaela Pervez, and Manisha Sharma

Experiment preparation

  • Who: Sabrina, Manisha, Shamaela, Wendy & other shoppers in metrotown.

  • What: To see if the way we are dressed affects the attitudes of the sales clerks towards the customers or not.

  • When: February 19 2013, daytime at the mall.

  • Where: Metrotown, in retail clothing stores.

  • Materials: A set of nice clothing (Dressy top, jeans, flats/heels, well done hair, make-up, jewelry),

  • and,A set of “Messy” clothing (Pajamas, sweats, boots/runners/no shoes, no make-up or accessories, hair messily done)

Visual of material
Visual of Material:

Shamaela and Manisha’s Outfit

Wendy and Sabrina’s Outfit


  • What we wanted to test was how store clerks behaviors‘ would be towards the people who are dressed more accordingly versus the people who are dressed in a more casual way.

  • Our hypothesis was that the store clerks will react in a more positive way towards the parties that are dressed accordingly versus the people who are dressed more “casually”.


  • Went into 10 different retail clothing stores

  • Stores ranged from teen clothing store to more adult clothing stores

  • Tested employees reactions to our attire

  • Tested elder and younger employees

  • Analyzed tone of voice and facial expression.

Generally most of the sales clerks greeted us equally. A trend that we found was that the employees in the more teen targeted stores were more friendly despite our attire, whereas the employees in the more adult clothing tended to give us rude looks and didn’t really look pleased having us there. Basically, the employees focused more on making sales than our attire.


  • Our hypothesis was not exactly incorrect as it was true to an extent where the employees in the more adult clothing stores did react a bit cold towards those of us who were dressed more casually. However for the most part it didn’t really affect it attitude of the sales clerks. Therefore as a conclusion, we decided that it really didn’t matter if we were dressed appropriately or not. Basically the main goal for the clerks was to make a sale despite who the customer was.