Unit 5 Strategy Discussion Outline. We look at sustainable competitive advantage, defined here as a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate.
If protected from copying by
barriers to imitation and
will be sustained
Resources (e.g., assets, capabilities, processes, employee time, information, and knowledge that a firm controls) that help a firm to outperform its rivals are characterized as follows:
The strategy-making typically involves three steps:
According to strategic reference point theory, managers choose between two basic alternative strategies:
Corporate-level strategy concerned with deciding which industries a firm should compete in and how the firm should enter or exit industries.