Unit 5 Strategy Discussion Outline. We look at sustainable competitive advantage, defined here as a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate.
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If protected from copying by
barriers to imitation and
will be sustained
Resources (e.g., assets, capabilities, processes, employee time, information, and knowledge that a firm controls) that help a firm to outperform its rivals are characterized as follows:
The strategy-making typically involves three steps:
According to strategic reference point theory, managers choose between two basic alternative strategies:
Corporate-level strategy concerned with deciding which industries a firm should compete in and how the firm should enter or exit industries.