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UMSL Marketers’ Forum Where now with “TRPs & Clicks?”

UMSL Marketers’ Forum Where now with “TRPs & Clicks?”. Ron Gossen June 8, 2011. Current marketing campaigns’ segmentations :. Recruitment (transfers): Summer School: MBA: Image…. Current marketing campaigns’ radio reach and frequency :.

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UMSL Marketers’ Forum Where now with “TRPs & Clicks?”

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  1. UMSL Marketers’ ForumWhere now with “TRPs & Clicks?” Ron Gossen June 8, 2011

  2. Current marketing campaigns’ segmentations: • Recruitment (transfers): • Summer School: • MBA: • Image…

  3. Current marketing campaigns’ radio reach and frequency: • Recruitment (transfers): 18-24; 40.2% reach; 3.1 x • Summer School: 18-24; 40.2% reach; 3.1 x • MBA: 25-44; 70% reach; 6.4 x • Image: 35-54; 35.7% reach; 3.7 x KMOX: 35-64: 23.9% reach; 5.1 x

  4. Current marketing campaigns’ search engine marketing; web advertising; microsites • Google SEM: proprietary and targeted; recruitment, summer school, MBA • Facebook advertising: Summer school, MBA • Microsites: MBA, summer school

  5. Current marketing campaigns schedule:

  6. Enrollment update :

  7. UMSL Website update :

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