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Tko će koga pojesti? Who Will Eat Whom ?. WEEKEND MEDIA FESTIVAL 2010. Media & Telco. Media & Telco eco - system is changing rapidly with multiple technical platforms , a mix of different business models and new ways to distribute content .

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tko e koga pojesti who will eat whom

Tkoćekoga pojesti?Who Will EatWhom?



media telco
Media & Telco

Media & Telcoeco-systemis changingrapidlywith multiple technicalplatforms, a mixofdifferentbusinessmodelsandnewways to distributecontent.

Let’s talk about changings, about new business models, about newcollaborations, about necessary seeking fornew revenue streams…,aboutnew vision.

what is common to all of this
What is common to allofthis:

... Sony launches its "Bravia Internet Video TV service; Wal-Mart buys Voodoo; The New York Timesoffers online video games; The Washington Posthas partnered with Boxee-ja, TiVo has partnered with BrightCove, Brightcove has partnered with The New York Times, Telstra (leading telecom in Australia) together with News Corporation's is co-owner of Foxtel (Pay TV), Hulu (since 2009 in the ownership of NBC, FOX, ABC) has launched service in June this year, Hulu Plus, the service in addition to advertising on VoD (Video on demand ) enables access to content through all four platforms (PC, TV, mobile and PC tablets). Spanish largest provider of broadband services ONO in partnership with TiVo announced exclusive content for its users to the fiber network, Verizon has partnered with Time Warner; Media, especially printed finally discovered possibilities of monetization using applications (apps), widgets etc.

telstra bigpond sensis
Telstra, Bigpond, Sensis


“Telstra or TelstraCorporationLimited (oftenabbreviated as TelstraCorp) (ASX: TLS, NZX: TLS) is anAustraliantelecommunicationsandmediacompany…”


“TELSTRA has formed a new business unit to focus on online and mobile content as it heads towards its vision of becoming a so-called "media-comms" company.”

"Establishing Telstra Media as a separate unit recognises the growing importance of content to Telstra's future, and our belief content is at the heart of Telstra's future as a media-communications company."

“Telco giants around the world have been moving from simply providing voice and data services to delivering content and applications.”

“Mr Milne said forming a media-comms company involved combining the power of the media to attract customers.”

“Mr Milne said in 10 years time bandwidth - how much data you can send through a network or modem connection - would become a commoditylike electricity.”

“He said by then the business of telecommunications would be about the things that are done with the bandwidth, not just providingit.”

As well as its BigPond business, Telstra's major interest in media is a 50 per cent stake in pay-TV provider Foxtel.”

*Justin Milne, headofTelstraMedia

4 eco systems
4 Eco Systems

Source: Exane BRB Paribas, Arthur D. Little


Internet players

Media / Contentproviders


*2008 in Europe (+Russia)

Totalcontentandrelatedservicessale: 126 bn EUR

TV service (Pay TV: 37bn, VoD: 1bn, TV Ads: 33 bn): 79 bn

Music : 11,4 bn

Games 12,3 bn,

Film 23,4 bn

5 ways to make users pay
5 ways to make userspay

Unique content (localniche, expert, unique…)

Unique convenience (access, situation, easy, flexibility…)

Unique usefullness (personal goals, how to’s, guides, apps, tools, tests…)

Unique packaging (personalisation, niches, selection, design, premium…)

Unique experience (brandvalue, unicusersexperience, emotianal, social, community, entertainment…)

*Source: John EinarSandvand

new media
New media




Any Time