Rich Clow Managing Director Citi Global Mobile COE. Image by Mark Kvzywinski. Revolution. Global Mobile Transactions ($B). 1200. 5Bn. $1.13T. 1000. 1.8Bn. 800. CAGR 95 %. Mobile Phones : Bank Accounts . 600. 85%. 400. 15%. 200. $60B.
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Citi Global Mobile COE
Image by Mark Kvzywinski
Global Mobile Transactions ($B)
Mobile Phones : Bank Accounts
Cash Payments : Electronic Payments
2010 2011 2012 2013 2014
This is not the end.
It is not even the beginning of the end.
But it is, perhaps, the end of the beginning.
- Sir Winston Churchill
Driving Major Opportunities
Driving Major Changes
For Consumers and Merchants, Banks and MNOs, Cable and Software Companies
Banks role: Stewards of the Payments System, ensuring safety and soundness of the payments industry – not a negotiable standard
What categories of players are going to have most important roles in mobile payments?
Credit card companies
Specialist online payment
Online service provider giants
1 Most important 10 least
Source: KPMG 2011 Mobile Payments Global Survey
(Values may not sum to 100% due to rounding)
Citi Consumer Mobile Banking 23 countries
Citi Turkcell Wallet
Citi GTS Mobile Collection
India NFC Pilot with
Citi GTS Corporate Payment
Citi Corporate Mobile Banking 80 countries
Citi Mobile solutions are innovating user experience together with a comprehensive set of payments and social engagement capabilities globally
Mobile Check Deposits
Adoption is Unprecedented
Why Social Media for Banks? Public trust is a top priority for financial institutions to address…
Public Trust Across Industries (Global)
1How much do you trust the following industries to do what is right? (Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64)
Sources: 2011 Edelman Trust Barometer Findings, Team analysis
Average Number of Banking Services by Interest in Connecting with Financial Institution1
Customers Engaged through Social Media Spend More, Regardless of Affinity2
Sources:1Fiserv: “Financial Institutions & Social Media”, 2010; 2Bain & Company: “Putting Social Media to Work”, 2011; Team analysis
We engage customers in places they already are- Facebook, YouTube and Twitter
Now we’re innovating at the intersection of mobile and social commerce with new solutions