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30 th Annual FAA Aviation Forecast Conference. Airport Management in Uncertain Times Tony Storck Director, Air Service Development Baltimore/Washington International Airport (BWI). Nonstop Scheduled Service at BWI 1985. Nonstop Scheduled Service at BWI 1995.

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30 th Annual FAA Aviation Forecast Conference


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30 th annual faa aviation forecast conference
30th AnnualFAA Aviation Forecast Conference

Airport Management in Uncertain Times

Tony Storck

Director, Air Service Development

Baltimore/Washington International Airport (BWI)

low fare growth
Low Fare Growth

Low Cost Carrier Scheduled Weekly Seats as Percent of Total Airport Seats

1985 - 2005

the four cs
The Four Cs
  • The Comparative Advantage
  • The Cost-Conscious Airport
  • The Collaborative Airport
  • The Contrary Approach
the comparative advantage
The Comparative Advantage
  • Stretching Location
    • New York
      • LGA, JFK, EWR
      • PHL, ABE, ISP, HPN, SWF
    • The Bay Area
      • SJO, SFO, SAC, OAK
    • New England
      • PVD, BOS, MHT, BDL, ORH
    • South Florida
      • MIA, FLL, PBI
the comparative advantage8
The Comparative Advantage
  • Multi-Airport + Multi-Airport Operators = Competition
the comparative advantage9
The Comparative Advantage
  • Euro-Copies
    • Ryanair has stretched locational advantage:

MilesMarket

Hahn 75 Frankfurt

Torp 75 Oslo

Skavsta 55 Stockholm

Beauvais 65 Paris

the cost conscious airport
The Cost-Conscious Airport
  • Airports are fanatical about revenues, yet casual about costs.
  • Airport Operators, large and small alike, should control costs.
  • Airlines should concede that some airport costs reduce airline operating costs.
the cost conscious airport12
The Cost-Conscious Airport
  • Must someday abandon average cost (residual) pricing for airfields.
  • The Concept of Benefit Sharing
    • Pool the Upside
the collaborative airport
The Collaborative Airport
  • What about the other side of the city pair?
    • BWI — LHR
    • BWI — DUB
    • BWI — SEA
    • BWI — ???
the collaborative airport14
The Collaborative Airport
  • TAG TEAM®
    • Approach target airport first
    • Pool resources:
      • Consultants
      • Contacts
      • Data
    • Joint presentation to target carriers
the collaborative airport15
The Collaborative Airport
  • Leverage all public and private resources:
    • Economic Development Agencies
    • Convention & Visitors Bureaus
    • Other Public/Private Entities
the contrary approach
The Contrary Approach
  • Prepare for the Flip Side
    • Planned Shrinkage
    • Hub/Spoke Deconstruction
    • Consolidation
    • Changing Market Dynamics
the contrary approach18
The Contrary Approach
  • Scheduled Passenger Carriers:
    • In 1978: 41
    • Since 1978: 327
  • Remaining:
    • In 1978: 13
    • Since 1978: 76
the contrary approach19
The Contrary Approach

PrincetonAir Link

Connectair

OceanaireLines

L’Express

the contrary approach20
The Contrary Approach
  • Chapter 7 and Chapter 11 Planning
    • Should not come as a surprise!
    • All airport departments (and beyond) are affected:
      • Customer Service
      • Media
      • Operations and Security
      • Finance/Business
      • Legal
time tested strategic innovations
Time-tested Strategic Innovations
  • Know your Comparative advantages
  • Always be Cost-conscious
  • Seek and exploit Collaboration
  • Keep the Contrary in mind, too
thank you
Thank You!

QUESTIONS

Tony Storck

Director, Air Service Development

Baltimore/Washington International Airport