1 / 39

…a brief introduction By Mark Pottorff, Mark@DeepSci

…a brief introduction By Mark Pottorff, Mark@DeepSci.com. How do you use the net?. Do you ignore the ads?. How do you use the net?. Do you ignore the ads? Ever clicked an ad?. How do you use the net?. Do you ignore the ads? Ever clicked an ad?

nerea-case
Download Presentation

…a brief introduction By Mark Pottorff, Mark@DeepSci

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. …a brief introduction By Mark Pottorff, Mark@DeepSci.com

  2. How do you use the net? • Do you ignore the ads?

  3. How do you use the net? • Do you ignore the ads? • Ever clicked an ad?

  4. How do you use the net? • Do you ignore the ads? • Ever clicked an ad? • Was the ad related to your mindset at the time you clicked?

  5. What is Adwords? • Reason why Google is worth billions

  6. What is Adwords? • Reason why Google is worth billions • http://adwords.google.com

  7. What is Adwords? • Reason why Google is worth billions • http://adwords.google.com • Targetted Web advertising for your business

  8. What is needed to start? • A Google Email address (free)

  9. What is needed to start? • A Google Email address (free) • A credit card

  10. What is needed to start? • A Google Email address (free) • A credit card • A website where clicks are directed

  11. What is needed to start? • A Google Email address (free) • A credit card • A website where clicks are directed • A site that allows online ordering

  12. What is needed to start? • A Google Email address (free) • A credit card • A website where clicks are directed • A site that allows online ordering • Or has an easy way to reach you

  13. How much does it cost? • You generally pay per click

  14. How much does it cost? • You generally pay per click • Popular search words cost more

  15. How much does it cost? • You generally pay per click • Popular search words cost more • You set a daily budget • (no way to perfectly enforce)

  16. How does it work? • Landing page is scanned

  17. How does it work? • Landing page is scanned • Relevance of searchwords is scored for search placement

  18. How does it work? • Landing page is scanned • Relevance of searchwords is scored for search placement • Relevance to webpages with ads is used to determine content placement

  19. Example webpage with ads (content placement)

  20. Gmail webpage with ads

  21. Getting Started, terminology • Campaigns

  22. Getting Started, terminology • Campaigns • Ad groups

  23. Getting Started, terminology • Campaigns • Ad groups • Text ads

  24. Getting Started, terminology • Campaigns • Ad groups • Text ads • Search words

  25. Getting Started, terminology • Campaigns • Ad groups • Text ads • Search words • Negative search words

  26. Getting Started, terminology • Campaigns • Ad groups • Text ads • Search words • Negative search words • Ad impressions

  27. Campaign Overview

  28. Campaign Settings

  29. Ad Groups

  30. Ads

  31. Text Ad Specs • Heading, 25 chars • Display Line 1 – 35 chars • Display Line 2 – 35 chars • Display URL – 35 chars (USE IT!) • Actual URL – not displayed, as long as needed

  32. Search Words

  33. Negative Searchwords

  34. Tips • Don’t be afraid to try it • Click around, try various features/tools • Create landing page on website for each ad group • Create multiple ad versions • Monitor which gets more clicks

  35. Tips • Think like your customer • Think like Google • Think of others that are NOT customers • Do some searches yourself • Check out competition • Examine content of websites that come up • New search words

  36. Tips • Start cheap and analyze your results • Follow Google’s tips • Keep dairy of changes, note results • Make ads with call to action • Chose words carefully • Email yourself, study ads that appear

  37. Summary Points • Establish a budget • Change website as suggested • Don’t be afraid to try it

  38. Compare ads to SEO

  39. A copy of this presentation is available at: http://DeepSci.com/RENPrez (case sensitive!) Q & A Time

More Related