multiproducts. Operation December 2011. Overview of. 1. The Operation. Recall of the brief. Background. A key period : end of the year’s purchases favour information research .
Recall of the brief
Operation set up
Present all along the conversion funnel
The user discusswithotherusers about the producthe chose.
The user compares all the products’ features to makehisownchoice: design, performance…
The user choses the type of productthat matches best hisneeds and uses.
The user compares prices and best offersthanproceed to the purchase.
Products’ Integration in forums and q&a pages related to Microsoft brands
Editorial integration of Thoroughfeatures & test productswith a striking ad format
Products’ Integration in shopping spaces
Sponsoring of Buying guides
Contextual: Sponsoring of Buying Guides
Home Page Buying guides
Guides’ content pages
Creation of trafic on buying guides pages via integratedbanners.
Brand Content : Editorial content integrationSlider
Eachlinksends to an article on Tom’s Guide
Social :Tom’s Guide Solutions (Q&A)
Ad formats / exclusivity.
Custom made integration of Microsoft social feeds.
Push :Integration in the Shopping space