Mastering Creative Pricing Strategies: Techniques and Examples

1. Chapter 11 Creative Pricing Schemes

2. Figure 11.1. Per Consumer Demand Curve

3. Figure 11.2. Per Consumer Demand Curve

4. Figure 11.3. Example of All-Or-Nothing Pricing

5. Figure 11.4. Example of Two-Part Pricing

6. Figure 11.5. Perfect Price Discrimination (via All-Or-Nothing Pricing) With Different Consumer Types

7. Figure 11.6. Federal Milk Marketing Order Areas Source: United States Department of Agriculture

8. Figure 11.7. Third-Degree Price Discrimination

9. Figure 11.8. Bundling Example

10. Figure 11.9. Requirement Tie-In Sales Example

11. Figure 11.10. Requirement Tie-In Sales Example Continued

12. Figure 11.11. Requirement Tie-In Sales Example Outcome

13. Figure 11.12