SMS Mobile Solution992 Carmel Mountain Road, Suite 287San Diego, CA. 92129, USA Email: Sales@SmsMobileSolution.comPhone:1-888-718-2050
SMS Mobile Solution992 Carmel Mountain Road, Suite 287San Diego, CA. 92129, USA Email: Sales@SmsMobileSolution.comPhone:1-888-718-2050 ADDING YOUR CONTACT INFORMATION SLIDE Go to the last slide in this presentation Insert your Logo and Company Name Enter the specific information by simply typing over the existing text Click - Save
SMS Mobile Solution992 Carmel Mountain Road, Suite 287San Diego, CA. 92129, USA Email: Sales@SmsMobileSolution.comPhone:1-888-718-2050 DELETE THE FIRST FOUR SLIDES OF THIS PRESENTATION AND SAVE After following the steps in slides 1 and 3 you will want to delete these first 4 slides and save your presentation as your own. To do this: Click Save AS Give your presentation a new name and place in the directory of your choice Click save Your new presentation will now be open On the Slide Tab (Left hand side of your screen) – while holding down your CTL key click on the first 3 slides (they will be highlighted as you click) Press Delete Slide Number 1 should now be the first slide of your presentation Click Save
The Next Communication Channel:Mobile Marketing and Beyond The Rise of the Mobile Connected Gym, Studio or Club
US Mobile Phone Use 91% of the US Population Uses SMS / Text! 279,896,101 people in the US engage in this communication everyday in the United States. Nielsen 2011
Connect with Your Potential Clients Exactly When You WantAnd Right When They are Hungry! There are 2.5 times as many users of “texting” than e-mail world wide. 20% Off your next Visit! Text KARATE to 72727 37% 1.3 billion total users 92% 3.2 billion total users karate 6% of Americans have a Twitter account 41% of Americans have a Facebook account; More than half of all working males don’t check their Facebook daily 37% of Americans actively use email 92% of Americans have a cell-phone 98% of users have SMS enabled handsets
TEXT MESSAGING 101 Text Call to Action Live Demonstration “Try it on your phone now!” KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) Text KARATE to 72727 to Receive 20% off Next Visit When client texts, They are entered Into the database! Deliver Coupon Right to the phone! Offer can expire quickly to encourage repeat visit To: 72727 MSG: karate
Timely Promotions = Higher Redemption Rates • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! • Putting the Offers Right in the Hand of your Current and Potential Customers! • More Transactions per Month Karate Studio: Come in this weekend to get a FREE wash & style with any service. click here for locations http://bit.ly Exp. 00/00/12 Reply STOP 2end
Mobile Marketing Makes Cents (Example of Return-on-Investment on a small scale) 4% or Higher Redemption Rate on Promotion or Coupon ROI 1,000 Customers in your database Average Transaction Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $39 ROI on 40+ Customers walking in for Lunch or Dinner? $15 average ticket? $600
The Mobile World 101 3 Components to Database Building • Point of Sale • New members automatically opt-in when they register with your business as a new member. Paper or online forms giving permission to send texts in the future. • Add the Mobile “Opt-in” Option to your • current WebsiteOptions to capture online traffic into the Mobile database from the web • Traditional Media (capture new clients) • Add the Mobile Call-to-Action to every • Advertisement; print, radio, coupon, • event, TV, etc. To: 72727 MSG: gym
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Text CHARTER to 72727 • Instantly Deliver: • Video • Your Commercial • A Demonstration Instantly Deliver: A Mobile Landing Page. • Instantly Deliver: • Pictures • Coupons • Links to Website • And more YOUR COUPON HERE!
Capture LEADS with Mobile Keywords! By adding mobile keywords to every traditional broadcast media like coupon drops, radio spots, event marketing, print ads, coupons, television, and outdoor displays, you can capture new customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! • Instantly Deliver: • Pictures • Coupons • Links to Website • Video Content • And more Your Coupon Here Text CHARTER to 72727 More Conversion = 5-10% Increase in Overall Customer base Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database. Future text-promotions will be delivered right to their handset equating to NEW CUSTOMERS!
Capture Web Traffic into Database! • Burn Fitness: 1 Month VIP Pass - 3 Free Training Sessions! Coupon code mb2341 Reply STOP 2end Enter mobile number Send to my Mobile Phone
Send Promotions to your Database to Do More than just Coupon! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year Hair The Salon: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit To Complete your entry for a chance to Win A Free Haircut & Blow dry, reply with your email address and watch for future great deals! Reply STOP 2end Tanning Salon will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and a free chair massage! Reply STOP 2end
Included for FREE Smartphone App icon! Your icon can be downloaded to your Customers Phones! Your Logo This Smartphone app can be added to the home page of any smartphone easily and includes; Store information, Monthly Specials, Hours of Operation, locations, and more. (Content can be modified at anytime through our web-based interface)
Every Location gets a FREE Mobile Website! Short URL directs client directly to the Mobile Website / App Burn Fitness: 2 Free Personal training Sessions with 2 month membership exp. 6/30/11, see locations http://bit.ly Reply STOP 2end Burn Fitness • Mobile Site / App Can Deliver: • Detailed Information • Specials • Video Content • Coupons • Maps – Directions • And more… Mobile Website Serves as a Virtual Brochure of Company Information that can be delivered right to potential clients Phones Instantly!
Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “Mobile” improves the effectiveness and allows for tracking! Television Spot Keyword Hair4 Radio B Keyword Hair2 Newspaper Insert A Keyword Hair3 Radio A Keyword Hair Creation of specific keywords for each broadcast media channel allows the Salon to measure how many engagements that the specific media outlet produces compared with others!
One System • Advantages Include: • Collaboration on Program (ongoing) • Consistency of Messaging • Wholesale Pricing • Unlimited Databases • Individual Databases per store • Increase Social Media Followers • Email database growth Burn Fitness Facebook ONLY special!! Like us today for even more VIP treatment! reply STOP 2quit
Don’t Take My Word for it… 100 of Your Clients Tell them to Follow you on FB? 41% Tell them to fill out some paper to get their email? 37% Tell them to Text? 91% Where do you want to be to provide the best Results for your customers?
Contact Us Today Your company Name Address http://yoursite.com Name P. XXX.XXX.XXXX O. 1.888.XXX.XXXX NAME@email.com