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Unlocking Secrets: Maximizing AAUW Perception | 2022 Survey Results

Explore the intriguing insights and statistics from the AAUW member and non-member surveys conducted in 2022. Discover demographic trends, membership satisfaction levels, key priorities, and barriers affecting women today. Gain valuable knowledge to enhance visibility, recruitment, and programming strategies for AAUW branches. Dive into the data to understand the perceptions of AAUW among members and what drives non-members to engage with similar organizations. Uncover the top public policy objectives, priority issues, and effective outreach strategies recommended by survey participants. Stay informed, make informed decisions, and empower your community with this comprehensive survey analysis.

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Unlocking Secrets: Maximizing AAUW Perception | 2022 Survey Results

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  1. Secrets Exposed! Learn to maximize what individuals really think of AAUW

  2. Investigate your Neighbor

  3. Who We Are Christy Jones,Vice President, Member and Branch Relations KrysWulff, Membership Committee Chair

  4. EVERY MEMBER SURVEY RESULTS

  5. Demographics: Affiliation with AAUW

  6. Most Important Reason Why Members Joined?

  7. Most Important Reason theyRemained a Member RENEWED!

  8. Why Don’t theyBelong to a Local Branch?

  9. TOP ANSWER:In the under 50 age group, 51% had never been contacted by a branch.

  10. Member Views of AAUW 2010 vs 2012

  11. What do you see as the top 3 responsibilities of our AAUW Branch Leaders?

  12. Increasing Visibility in Community Focus on Mission based programming Recruiting New Members

  13. Top Public Policy Objectives Pay Equity Women in STEM Sex Discrimination in Workplace

  14. OverallSatisfaction with your AAUW Membership 2005-2012 Very Satisfied 19% to 49% Very Satisfied/Somewhat Satisfied: 76% to 83%

  15. Website [ACCESS GRANTED]

  16. Of those who said they use social media, what percentage said they use Facebook? 91%

  17. AAUW Program Awareness

  18. AAUW Members Program Knowledge

  19. Demographics: Education

  20. Demographics: Education (under 50)

  21. Non-MEMBER SURVEY RESULTS Initial perceptions of AAUW?

  22. Non-MEMBER SURVEY RESULTS What made them join or donate to other organizations? What issues were top of mind?

  23. Priorities and Barriers Affecting Younger Women 81% Low Self-Esteem 79% 73% Work/Life Balance Unequal Pay Non Member Survey

  24. Priorities and Barriers Affecting Women of Color 88% Unequal Pay 85% Domestic Violence 84% Work/Life Balance Non Member Survey

  25. Outreach • Highlight how active we are at colleges and universities • Invest in a website • Highlight AAUW’s Accomplishments • Focus on the issues people care about Non Member Survey

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