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Sybase In Healthcare: Partnering for Growth

Sybase In Healthcare: Partnering for Growth. Carol Fronduto, Milja Gillespie & Bruce Kaurene. Healthcare Agenda. Introductions - Speakers & Attendees Sybase in Healthcare: Overview & Strategy Clinical & Administrative Solutions - ASE/Partner Sell: Bruce Kaurene, Erisco

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Sybase In Healthcare: Partnering for Growth

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  1. Sybase In Healthcare: Partnering for Growth Carol Fronduto, Milja Gillespie & Bruce Kaurene

  2. Healthcare Agenda • Introductions - Speakers & Attendees • Sybase in Healthcare: Overview & Strategy • Clinical & Administrative Solutions - ASE/Partner Sell: Bruce Kaurene, Erisco • Drive Toward Internet & Consumerism - Sybase Enterprise Portal: Carol Fronduto • Embrace Mobile & Wireless Access - iAnywhere Solutions: Milja Gillespie • Discussion of Joint Marketing Opportunities • Questions & Answers

  3. Speaker Introductions: Carol Fronduto, Healthcare Business Dev. Sybase, Inc. 978-287-2657 carol.fronduto@sybase.com Milja Gillespie, Healthcare Marketing iAnywhere Solutions 519-883-6457 milja.gillespie@sybase.com Bruce Kaurene, Vice President Erisco 908-994-3266 bkaurene@erisco.imshealth.com

  4. Attendee Introductions: 1. Your Name, Companies & Where You’re From 2. Your Companies Involvement in Healthcare 3. Your Expectations for this Healthcare Presentation

  5. Sybase technology is a natural fit for healthcare… Healthcare delivery is a distributed process Sybase technology is designed specifically for distributed, heterogeneous computing environments Quality focused: ISO 9001 registered Why Sybase in Healthcare?

  6. Sybase In Healthcare • Sybase solutions are in all of the top 5 managed • care organizations • Over 80 healthcare partners embed Sybase solutions in their applications for resale • Over 450 healthcare end user customers worldwide and thousands more through our partners!!

  7. Sybase in Healthcare Industry: Mission Promote Sybase Technology that enables faster deployment & lowest total cost of ownership Develop Partnerships to create information solutions that address issues of quality, cost and integration Invest in emerging e-health companies Sponsor & Participate in key industry initiatives (ie. MCEG and CHIM) Collaborate on strategy and execution with Sybase sales, partners, product development and marketing

  8. Sybase Healthcare IndustryExpanded Approach in 2000 Strategic investments in emerging healthcare companies that will consume Sybase technology as they grow • Prospect profile • Small to medium size • Innovative, internet-based product strategy • Focused on supplying a specific solution with the potential to dominate their market • Recognizes that speed is everything • Sybase commitment • Technology • Management participation • Capital

  9. Sybase Technology and Key Application Partners are Making a Significant Difference in Healthcare • Enterprise Data Warehousing and Data Marts • Secure Nationwide Health Intranets • Flexible, Open Infrastructure for Partner Apps. • Managed Care Information Systems Solutions • Radiology Medical Management • ePrescribing • Mobile Home Healthcare • Wireless Medical Records

  10. Challenge Develop high value applications for knowledge workers. Several data marts for queries Solution Adaptive Server, Enterprise Connect, Powersoft tools, Professional Services, ASIQ Benefits Improved quality, reduce cost Improve customer care Enterprise Data Management: United HealthCare 32 High Value Applications Give Competitive Edge

  11. Enterprise Adaptive Server: New Zealand Ministry of Health Secure Nationwide Master Patient Index Challenge • Improve communications between all of New Zealand’s Healthcare Organizations • Accommodate 30,000 - 50,000 sites Solution • Enterprise Application Studio, Adaptive Server Enterprise, Adaptive Server IQ Benefits • Improved patient care • Instant access to patient data - regardless of location or doctor

  12. Our Customers & Partners Tell Us They Need: • Still need for core applications: clinical, financial, and administrative - which are scalable, high availability & buy vs. ASP • Integrate new applications with existing legacy systems • Ensure patient data security & meet HIPAA requirements

  13. Our Customers & Partners Tell Us They Need - Continued: • Provide access to enterprise information and healthcare data for providers & healthcare consumers in a self-service setting • Capture information at the point of care • Leverage use of wireless LAN and WANs • Improve information sharing between central and remote locations

  14. Sybase’s Go To Market Strategy: 1. Focus on Key Healthcare Application Partners 2. E-Health Focus with Sybase Enterprise Portal 3. M-Business Focus with iAnywhere Solutions

  15. 1. Focus on Key Healthcare Application Partners: • Healthcare Customers/Partners Need: • Core Application Solutions, Integration & Security • Sybase Solution: Healthcare Application Partners • Programs with Existing Partners • Recruit New Partners

  16. Sybase Healthcare Solution Partners A Growing Portfolio from 80+ Leading Applications Providers Sales/Mktg & Cust. Service Handheld POC Solutions Medical Management Dendrite Synavant Pivotal PowerCerv SaleMaker Peoplesoft ReadyScript iScribe LogonHealth DrugMagnet Pyxis Healthcare Information System MediNotes Phycom Medstat MIQS RadMDVIPS BeyondNow Tech. Dynamic Healthcare Erisco McKessonHBOC A4 Health Systems SMS Sunquest ...to name just a few

  17. ERISCO Technology Solutions for Healthcare TriZetto • Founded in October 1997 • Led by Team of Senior Level Healthcare IT Executives with an Average of 14 Years of Experience. • IPO October 1999 (NASDAQ:TZIX) • Strong Revenue Growth in 1999 • 1500 Associates in 23 Locations • Leading Healthcare Application Service Provider • Seamless Blending of Technology and Services to Enable e-Business for Healthcare

  18. ERISCO Technology Solutions for Healthcare Erisco Today • Parent Company Who Understands Healthcare • 30+ Year Track Record Providing IT Solutions for Healthcare Payer Organizations • 300+ Employees in NYC and NJ Offices • Financially Stable, Sustainable Revenue and Income Growth • 125 Customers; 70+ Million Covered Lives • Solid Management Team: Average Executive Tenure 14 years, Employee Turnover < 5%

  19. Facets: Leading Market Share ERISCO Technology Solutions for Healthcare 50 Customers 4 PPO 4 PPO 4 PPO 23HMO 23 HMO 4 PPO 13 Insurance/ TPA (18M Lives in Production) (18M Lives in Production) 10 BCBS 10 BCBS 10 BCBS

  20. MCE Strategy Sales & Marketing Data Warehouse Premium Billing Decision Support, EIS Health Risk Analysis Agent/Broker Admin. Provider Profiling Credentialing Membership Management Customer Service Hedis 3.0 Practice Management Accounting Outcomes/ Analysis LOB/Product Administration Provider Management Medical Records Data/ Reporting Actuarial Reports Claims/ Encounter Processing Capitation, Provider Risk Sharing HIS General Ledger Core Facets Partner Interoperability Medical Management Clinical Audit Customer Extensibility Enabling Technologies: - EDI / Internet - Doc Image / Workflow - CTI/IVR Clinical Protocols

  21. ERISCO Technology Solutions for Healthcare Strategic Alliances Making an Enterprise Vision a Reality • Planned Interoperability with Select ‘Best-of-Breed’ Partners: • MACESS: Document Imaging & Workflow • GeoAccess: Geographic Access • VIPS: Data Warehouse Applications for Decision support, HEDIS & Provider Profiling • Cactus: Provider Credentialling • Trizetto: Internet Enablement

  22. ERISCO Technology Solutions for Healthcare Goals & Strategies • Flexibility • Highly Componentized - N-tiered • Thin Client • COM+ • 32/64-bit standardization • Windows 2000 Application Servers • Browser Capable • Database Solution • Sybase Adaptive Server Enterprise

  23. ERISCO Technology Solutions for Healthcare Summary • Erisco Offers • Vendor Stability/Proven Track Record • Lowest Risk Alternative • A Stable Management Team • A History of Success • Facets Offers • Truly Integrated Client-Server Solution • An Advanced Multi-Line of Business Solution • Product Worthy/Scalable Solution • Comprehensive eBusiness Strategy

  24. ERISCO Technology Solutions for Healthcare What Erisco Looks For From Sybase • Senior Level Management Meetings • Quick Issue Escalation • Sales Assistance Only When Needed • Competitive Pricing: Internet & ASP Model • Yearly Product Update • Joint Marketing & PR

  25. 2. Healthcare’s Drive Toward the Internet & Consumerism of Healthcare: • Healthcare Customer Need: • Integration of legacy systems • Physician/consumer access to appropriate information from anywhere/anytime. • Sybase Solution: eHealth Focus with Sybase Enterprise Portal • Recruit New Partners

  26. Sybase Enterprise Portal: NIA / RadMD Improving Radiology Medical Management Challenge • Reduce overuse of radiology • Improve responsiveness to Primary Care Physicians Solution • Powerbuilder for call center productivity • Enterprise Portal for direct web-access by Primary Care Physicians Benefits • Reduced medical costs • More effective use of diagnostic radiology • Physician self-service

  27. Sybase Enterprise Portal First non-stop Enterprise Portal ensuring Continuous Availability Personalization Integration Content Management Security

  28. Personalize Security Publish Load Balancing Transparent Client Failover Content Management Process Workflow ContentAggregation Clusters HA Service Data Applications Events Integration Adapters Enterprise Class Platform Scalable, Reliable, Secure, Open • Scalable • Platforms: Solaris, HP-UX, AIX, NT • Application server clusters • Database server clusters • Dynamic load balancing • Mainframe integration • Reliable • Automatic client fail-over • High availability servers • Remote site fail-over • Secure • SSL, X.509 Digital Certificate Management • Open • XML, EJB, CORBA, DCOM, LDAP

  29. 3. Healthcare Embraces Mobile & Wireless Access to Clinical Information • Healthcare Customer Need: • Capture information at the point of care, • Access information from any location, at anytime, regardless if connected or not connected • Sybase Solution: iAnywhere Solutions • Recruit New Partners • Sell Directly to End-User Healthcare Accts.

  30. iAnywhere Solutions: LogonHealth Corporation ePrescribing Improves Productivity of Physicians & Pharmacists Challenge • Simplify prescription writing • Eliminate error due to mis-communication Solution • Sybase SQL Anywhere Studio, Palm VII and LogonHealth Prescription Center Benefits • Electronic prescription writing • Automated drug interaction, duplicate order and formulary compliance checking

  31. Delivery of enterprise information anywhere Synchronize information seamlessly from the central database to... workgroups desktops laptops handheld computing devices pagers intelligent devices …and back again Extending Corporate Information iAnywhere Solutions Mission: Mobile and Wireless m-Business

  32. Small Footprint, Full Featured, SQL Database • Ideal in healthcare environment • Ability to capture data at the point of care • Customizable for light-weight environments • Handheld and intelligent appliance deployments • Scalable, bidirectional synchronization • Via Wireless LAN, Internet etc. • Services and solution samples

  33. iAnywhere Wireless ServerKey Features • ‘Always Available’ Access to Information • Mobile workers have access to information at all times and the ability to be alerted and take action immediately • Multi-device and Network Support • Easily retarget enterprise data to multiple devices on multiple networks • Open Enterprise Integration • Applications can connect to a variety of databases, ERP and CRM systems, legacy systems, etc. • Reliability, Availability, Scalability • Solid foundation handles peak loads and future growth • Security • Enterprise is sure data is always kept safe and secure

  34. mBusiness Platform

  35. EP MobileValue Proposition • Extend Enterprise Applications to Mobile & Wireless Users • Improve employee productivity • Increase data reliability and save valuable time • Established m-business industry leader • More than 10 years of experience and leadership extending enterprise information to mobile and wireless devices • Over 6 million deployed seats • Over 500 OEM partners • Offer uniquely ‘always available’ information • Access enterprise portal and apps. whether on or offline • Faster time to market • Expertise & solutions at one stop source

  36. iAnywhere Solutions and Symbol Technologies Mobilizing Healthcare Seminar Series Feb 20th Toronto, ON Feb 22nd Boston, MA Mar 6th San Jose, CA April 10th Nashville, TN www.sybase.com/mobilehealthcare

  37. Sybase Technology and Key Application Partners are Making a Significant Difference in Healthcare • Enterprise Data Warehousing and Data Marts • Secure Nationwide Health Intranets • Flexible, Open Infrastructure for Partner Apps. • Managed Care Information Systems Solutions • Radiology Medical Management • ePrescribing • Mobile Home Healthcare • Wireless Medical Records

  38. Joint Marketing & PR Opportunities For Existing Partners: • PR/Communications • Press Releases • Speaking Engagements • Story Placements • Success Stories/Videos • Advertising/Web Advertising: Banners • Marketing/Lead Generation • Seminars/Teleseminars • Trade Shows: HIMSS, Gartner, TEPR, etc. • Direct Mail: Healthcare Newsletter • Other Ideas/Next Steps…

  39. Questions and Answers: How to work together…………..

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