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Cooperative Merchandise Program Update Spring Conference 2007

Develop a dynamic mass-merchandising display program for Convenience Stores represented by National, Regional, and Local newspaper groups. The objective is to maximize profit per square foot, accommodate paper weight, and display prominent publication covers. Contact Shorack Shorack or Hamilton Hamilton Circulation Supplies for more information.

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Cooperative Merchandise Program Update Spring Conference 2007

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  1. Cooperative Merchandise Program Update Spring Conference 2007 Regional & National Newspaper Solutions

  2. Program Objective • Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups. • The selected retail category by the committee are Convenience Stores.

  3. Focus & Display Solutions Committee is comprised of: • National- • Wall Street Journal- Jennifer Mercier • USA Today- Felicia Magwood • Regional- • The Hartford Courant- Camille Stinton • Local- • The Cape Cod Times- Terry Ashley

  4. Focus & Display Solutions • Developed criteria for success: • Must maximize PSF (profit per square foot) • Must accommodate the weight of a 5 lb paper x 100+ copies • Must be visually attractive (eye catching) • Must display prominent covers of at least 6 publications

  5. Shorack Shorack (860) 480-3549 450 Babbitt Road www.shorack.com Thomaston, CT 06787

  6. Hamilton Hamilton Circulation Supplies 1-800-398-2427 www.theservicechamps.com

  7. World Manufacturing, Inc World Manufacturing, Inc. (215) 426-0500 3000 “C” Street www.worldmandisplays.com Philadelphia, PA

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