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History - PowerPoint PPT Presentation


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History. Founded in 1984 by Ely Callaway. Originally called Hickory Callaway HQ is at Carlsbad, CA. Company Overview. Quickly has become largest manufacturer of premium golf clubs and golf merchandise Merchandise ranging from towels to GPS systems High tech club fitting technology.

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Presentation Transcript
history
History
  • Founded in 1984 by Ely Callaway.
  • Originally called Hickory Callaway
  • HQ is at Carlsbad, CA.
company overview
Company Overview
  • Quickly has become largest manufacturer of premium golf clubs and golf merchandise
  • Merchandise ranging from towels to GPS systems
  • High tech club fitting technology
mission
Mission
  • Callaway Golf Company is driven to be a world class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service. We share every golfer's passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion.
commitment to client satisfaction
Commitment to Client Satisfaction
  • Each product is a significant improvement from previous years model
  • Blending artistry and technology with golf knowledge
  • Unrivaled customer service
  • Each golfer is unique and should be treated as such
retail store testimonials
Retail Store Testimonials
  • I was a little skeptical about jumping on the Callaway band wagon but they completely blew away my expectations in sales and customer service.

~Edwin Watts

  • My golf store has been a long time seller of Callaway clubs. Sales have always been strong but this year we haven’t been able to keep up with the demand of the newer clubs.

~Golf Galaxy

diablo edge
Diablo Edge
  • 4 piece technology
  • Bold red and black Design
  • Customizability
    • Lofts: 9.5, 10.5, 11.5, 13.5
    • Face Angle: Square, Slightly Opened/Closed
    • Shafts
      • Flex: Light, Regular, Stiff, X-Stiff
      • Various Weights
market share
Market Share
  • Woods 17.0% (#2)
  • Callaway Irons 24.2% (#1)
  • Callaway Brand Balls 10.9% (#2)
  • Odyssey Putters 36.0% (#1)
marketing and promotions
Marketing and Promotions
  • Marketing includes all media, sponsoring golf events (youth and adult), and demo days.
  • Callaway Mobile Golf Performance Center
market segment youth
Market Segment: Youth
  • Largest international youth golf event in the world 
  • Ages 6-17
  • 1,100 participants, 54 countries and 42 states represented
  • http://www.juniorworldgolf.com/
market segment women
Market Segment: Women
  • Continued funds targeted towards women golfers
  • Sponsorship of top women pros, past and present
diablo vs ping i15
Diablo vs. Ping I15

Diablo

Ping I15

  • Good bounce and roll
  • New clubface technology creates higher forgiveness across whole club
  • Back spin so not as much roll
  • Missing at the top of the face creates noticeable loss in distance
competitive advantage
Competitive Advantage

“Perfect combination of distance and forgiveness. You can hit this any place on the club face and it will still go like a center strike.”

~Golf Digest

  • The Diablo Edge has the largest sweet spot, highest MOI and deepest center of gravity (CG) of any Callaway titanium driver
  • Refined head shape reduces drag in the downswing
studies
Studies
  • STACK test:
    • Driving Distance: 260 yards 285 yards
    • Avg distance to pin 35 yards  25 yards
  • Golf.com field test:
    • Easier to hit than previous Diablo driver
    • Top tier forgiveness for off center hits
pricing
Pricing
  • Suggested Retail Price : $299

1-25 units 25 percent off suggested

26-99 units 35 percent off suggested

More than 50 percent off suggested

100 units

testimonials
Testimonials
  • “If I wasn’t sponsored by Nike I would use this driver.”

~Tiger Woods

  • “ I HATE losing. Whether its in the board room or out on the course I am extremely competitive. With the Diablo Edge driver I consistently drive longer than my clients that I’m trying to close.”

~Donald Trump

  • “Even I can’t find fault in this.”

~Simon Cowell

awards1
Awards
  • Golf.com’s top performer in 2010 club test
    • Placed in “Tour Driver” and “Max Game-Improvement Driver” categories
  • Golf Digest’s 2010 “Gold” Hot-List pick
contact information
Contact Information

Spencer DeWald

Regional Sales Representative

Cell: 561-212-9171

Email: spencerdewald@gmail.com