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Entrepreneurship

Entrepreneurship. Mr. Bernstein Developing a Promotion Strategy, pp 254-264 April 2019. Entrepreneurship Mr. Bernstein. Promotions Communication aimed at target market: Urge customers to buy your products Build more positive relationship with customers

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Entrepreneurship

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  1. Entrepreneurship Mr. Bernstein Developing a Promotion Strategy, pp 254-264 April 2019

  2. EntrepreneurshipMr. Bernstein Promotions Communication aimed at target market: Urge customers to buy your products Build more positive relationship with customers Promotion Strategy coordinates all aspects of promotion by planning and selecting the right mix of activities

  3. EntrepreneurshipMr. Bernstein Promotional Elements Advertising Sales Promotions Advertising Promotional Elements Publicity Personal Selling

  4. EntrepreneurshipMr. Bernstein An Example: Pre-Opening Plans Establish a positive image Let potential customers know you are opening Bring customers into contact with your business Interest customers in your products and services. So, which of the four elements of the Promotional Mix will you use? …Why? ….How much will it cost? …Let’s get an overview of each of the four…

  5. EntrepreneurshipMr. Bernstein The Promotional Mix: Advertising Newspapers Magazines Direct Mail Outdoor Advertising (ie Billboards) Directories (ie Yellow Pages) Transit Advertising (ie subway cars) Television Radio Internet* Clothing and other labeled items

  6. EntrepreneurshipMr. Bernstein The Promotional Mix: Publicity Placement in the media newsworthy items about your company or product. News releases, magazine articles, interviews Matawan Day, Aberdeen Day

  7. EntrepreneurshipMr. Bernstein The Promotional Mix: Sales Promotion Displays – windows, checkout counters, etc. Premiums – bundling with a bonus product Rebates – money back discounts Samples – everyone loves a freebie Contests (ie “Win a Trip to Florida”…)

  8. EntrepreneurshipMr. Bernstein The Promotional Mix: Personal Selling Best suited for larger-ticket items Telemarketing is a form of personal selling

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