The Longevity Economy. The Emerging Market in Plain Sight. Jody Holtzman. Senior Vice President, Thought Leadership, AARP. Envision a National Economy. United States United Kingdom China Mexico Barbados Wherever. Now, Envision a Healthy National Economy. New business formation.
The Emerging Market in Plain Sight
Senior Vice President, Thought Leadership, AARP
New business formation
New business models
New economic value
Serving the needs, desires, and preferences of over 100 million people 50+
US Longevity Economy “GDP” =
Third largest in the WORLD!
$3.1 trillion in Consumer spending
Another $1.6 trillion in Health Care spending
Twice as many startups created than by people
in their 20s
Generates almost 100 million jobs…
$4.5 trillion in salary and wages
$1.75 trillion in Federal and State & Local taxes
Why is this important??
Because it changes the narrative about longevity and aging
From an economic standpoint, not only can we afford this growing number of older people
Are they NOT a drain on the economy
They are a key driver of economic growth, innovation, and new value creation
Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost and financial burden
In the private sector and for entrepreneurs, addressing the needs of over 100 million people is called an opportunity
There is $36 trillion in market cap that is up for disruption
Are large areas for innovation, disruption, and investment opportunity
In verticals where products and services are sub-optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet
Health & Wellness
Is being viewed as too big to ignore!
Notable VCs, making multiple investments in the 50+ space
More info: http://www.aarp.org/innovation50plus