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The Longevity Economy. The Emerging Market in Plain Sight. Jody Holtzman. Senior Vice President, Thought Leadership, AARP. Envision a National Economy. United States United Kingdom China Mexico Barbados Wherever. Now, Envision a Healthy National Economy. New business formation.

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the longevity economy

The Longevity Economy

The Emerging Market in Plain Sight

jody holtzman

Jody Holtzman

Senior Vice President, Thought Leadership, AARP

envision a national economy
Envision a National Economy

United States

United Kingdom

China

Mexico

Barbados

Wherever

now envision a healthy national economy17
Now, Envision a Healthy National Economy

Serving the needs, desires, and preferences of over 100 million people 50+

that is the
That is the…

Longevity Economy!

and it is big
And, it is BIG!!

US Longevity Economy “GDP” =

$7.1 trillion

Third largest in the WORLD!

and it is big1
And, it is BIG!!

$3.1 trillion in Consumer spending

and it is big2
And, it is BIG!!

Another $1.6 trillion in Health Care spending

and it is big3
And, it is BIG!!

Twice as many startups created than by people

in their 20s

and benefits people and families of all ages and generations
…and benefits people and families of all ages and generations

Generates almost 100 million jobs…

and benefits people and families of all ages and generations1
…and benefits people and families of all ages and generations

$4.5 trillion in salary and wages

and benefits people and families of all ages and generations2
…and benefits people and families of all ages and generations

$1.75 trillion in Federal and State & Local taxes

slide31
So…

Why is this important??

first
First…

Because it changes the narrative about longevity and aging

and second
And second…

From an economic standpoint, not only can we afford this growing number of older people

not only
Not only…

Are they NOT a drain on the economy

but rather
But, rather…

They are a key driver of economic growth, innovation, and new value creation

it is
It is…

Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost and financial burden

slide37
But…

In the private sector and for entrepreneurs, addressing the needs of over 100 million people is called an opportunity

mary meeker said
Mary Meeker said…

There is $36 trillion in market cap that is up for disruption

within the longevity economy
Within the Longevity Economy…

Are large areas for innovation, disruption, and investment opportunity

slide40
All…

In verticals where products and services are sub-optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet

for example
For example…

Transportation

Travel

Social Media

Consumer Electronics

Retail

Education

slide42
And…

Health & Wellness

increasingly the longevity economy
Increasingly, the Longevity Economy…

Is being viewed as too big to ignore!

over 40
Over 40…

Notable VCs, making multiple investments in the 50+ space

slide49

THANK YOU!!

jholtzman@aarp.org

Twitter: @jholtzman

More info: http://www.aarp.org/innovation50plus