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Bally Chohan IT Solutions UK

Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

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Bally Chohan IT Solutions UK

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  1. Marketing & Educational Gaming Industry 8 Minutes pitch from Group A5: By Bally Chohan www.ballychohan.com

  2. By Bally Chohan Introduction • Online Gaming Industry • Since 1998 used in the Netherlands • Gamercials; playful commercials, brand experience, product placement. • Edugaming; e-learning, interactive infotainment. www.ballychohan.com

  3. By Bally Chohan Gamercial example • Phunky Frites • Client: Aviko (Dutch producer of potatoes products) • Goal of the game: Jump from product to product and don’t fall in the boiling oil of the deep-fry! • Goal of Aviko: Get people informed of the different products www.ballychohan.com

  4. By Bally Chohan Edugaming example • Living Books • Client: Het Woeste Woud (Animation Studio) • Partners: KRO (Dutch public broadcasting company), University of Leiden, Reading foundation. www.ballychohan.com

  5. By Bally Chohan Industry Framework www.ballychohan.com

  6. By Bally Chohan Business Models • Main actor: MAD Multimedia (Groningen)developing, producing and distributing interactive online products like educational games, gamercials, virals, animations and interactive videos. www.ballychohan.com

  7. By Bally Chohan Business Models • Actor: Client/Companies • Example:Noordhoff Uitgevers (Biggest educational publisher in the Netherlands) • Vision: Giving schools the freedom to educate in print, digital or a combination; Multi Media Methods. • In collaboration with MAD Multimedia developing gaming engines www.ballychohan.com

  8. By Bally Chohan Business Models • Actor: Advertising companies • Example:Campina (Dutch dairy company) • Goal: Stimulate sales of the product Valess • Developed in collaboration with MAD Multimedia a viral gamercial to promote Valess at a target audience. www.ballychohan.com

  9. Business Model By Bally Chohan • Actor; Freelancers (Designers, photographers, musicians) • Produce input for the gamercials & Edugames like graphics, sound effects, background music. www.ballychohan.com

  10. By Bally Chohan Busines Models • Actor: Internet users • Participation by entertainment/infotainment • Potential clients (Gamercials) www.ballychohan.com

  11. Product Innovations • Edugaminglearning theories, play a game with nurturing elements, a extrinsic motivation experience (Egenfeldt-Nielsen, 2005), drill-and-practice learning principles, simple game play and the missing physical presence of a teacher. www.ballychohan.com

  12. By Bally Chohan Product Innovations • Gamercialsbrands can position their products and/or services in new interactive way, commercial message embedded in the gameplay, top of mind brand awareness and visibility. www.ballychohan.com

  13. Process Innovations By Bally Chohan • Dynamic programming languages; • Microsoft Silverlight, Java, Shockwave and Flash;are very rich in a visual and sound-oriented way. • Russel Kay defines rich as in "Those applications offer functionality that goes far beyond mere reading and browsing, and they can be served over the Web" • Development; iterativeand, short development cycle, not depended on operating system www.ballychohan.com

  14. By Bally Chohan Conclusions (Conceptual) • The creation of an edu-game requires diverse skills (Motley Crew) • Differentiated Products (Infinite variety) • Durable products and durable rents (Ars longa) www.ballychohan.com

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