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PRODUCT DEVELOPMENT INDUSTRIAL DESIGN. 10 . Lesson Rünno Lumiste. RAZR success factors ***. Small size and weight Performance features Superior ergonomics Durability Materials Appearance *** Model and company success is mater of discussion. RAZR.

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product development industrial design

PRODUCT DEVELOPMENTINDUSTRIAL DESIGN

10. Lesson

Rünno Lumiste

razr success factors
RAZR success factors***
  • Small size and weight
  • Performance features
  • Superior ergonomics
  • Durability
  • Materials
  • Appearance

*** Model and company success is mater of discussion.

slide3
RAZR
  • Development team had electrical mechanical materials, software and manufacturing engineers.
  • Industrial designers
  • Technology as argument for sales.
industrial design
Industrial Design
  • Way to differentiate
  • Initially was born in Europe (according to Ulrich and Eppinger) in the early 1900-s.
  • AEG
  • Bauhaus
  • European school - from inside out
  • American school – from outside to inside
slide5
AEGhttp://en.wikipedia.org/wiki/Magnetophonhttp://en.wikipedia.org/wiki/File:Berlin_AEG_Turbinenfabrik_Front.jpgAEGhttp://en.wikipedia.org/wiki/Magnetophonhttp://en.wikipedia.org/wiki/File:Berlin_AEG_Turbinenfabrik_Front.jpg
slide6

American schoolhttp://en.wikipedia.org/wiki/Model_302_telephonehttp://en.wikipedia.org/wiki/File:NYC_Hudson2.jpghttp://en.wikipedia.org/wiki/File:Westclox_Big_Ben.jpghttp://de.wikipedia.org/wiki/Eliot_Noyes

  • Henry Dreyfus
  • EliotNoyes
critical goals for design 1967 by dreyfus
Critical goals for design (1967) by Dreyfus
  • Utility
  • Appearance
  • Ease of maintenance
  • Low cost
  • Communication
need for industrial design
Need for Industrial Design
  • In-house design and contracted design
  • Range of design investments is tremendous
expenditures for industrial design
Expenditures for Industrial Design
  • How Important is Industrial Design to a Product?
  • Ergonomics Needs – interaction with human
ergonomic needs
Ergonomic Needs
  • How important is ease of use
  • How important is ease to maintenance
  • How many user interactions are required for the product functions?
  • How novel are the user interaction needs?
  • What are the safety issues?
aesthetic needs
Aesthetic Needs
  • Is visual product differentiation required?
  • How important are pride of ownership, image and fashion?
  • Will an aesthetic product motivate the team?
razr 3
RAZR 3

Importance

Low

High

Ergonomics

Ease of use

Ease of maintenance

Quantity of user interactions

Novelty of user interactions

Safety

Aesthetics

Product differentiation

Pride of ownership, fashion, or image

Team motivation

the impact of industrial design
The Impact of Industrial Design
  • Is Industrial Design Worth the Investment?
  • Direct Cost
  • Manufacturing Cost
  • Time Cost – spending time to different models
how does industrial design establish a corporate identity
How does Industrial Design Establish a Corporate Identity?
  • Visual style of organization
  • Visual equity
  • Product colour
  • Form
  • Style
  • Features
  • EXAMPLES : Apple, Rolex, Braun, Bang and Olufsen, BMW
the industrial design process
The Industrial Design Process
  • Investigation of Customer Needs
  • Conceptualization
  • Preliminary Refinement
  • Further Refinement and Final Concept Selection
  • Control Drawings or Models
  • Coordination with Engineering, Manufacturing, and External Vendors
the id process
The ID process
  • Investigation of customer needs
  • Conceptualization
  • Preliminary refinement (softmodels)
the id process 2
The ID process 2

4. Further refinement and final concept selection (rendering, hard models)

5. Control drawings and models (control models)

6. Coordination with engineering, manufacturing and vendors

management of industrial design process
Management of Industrial Design Process
  • Technology Driven Products
  • User-driven Products
slide20

http://upload.wikimedia.org/wikipedia/en/4/4b/Desk_chair.jpghttp://en.wikipedia.org/wiki/File:Krups_Vivo_F880_home_espresso_maker.jpghttp://en.wikipedia.org/wiki/File:Timex_T5E901_Ironman_Triathlon_30_Lap_FLIX.jpghttp://en.wikipedia.org/wiki/File:Eos_300d_v_sst.jpghttp://en.wikipedia.org/wiki/File:Docomo_D506i_open.JPGhttp://en.wikipedia.org/wiki/File:Buick_Velite.jpghttp://en.wikipedia.org/wiki/File:IBM_Thinkpad_R51.jpghttp://en.wikipedia.org/wiki/File:Computer-aj_aj_ashton_01.svghttp://upload.wikimedia.org/wikipedia/en/4/4b/Desk_chair.jpghttp://en.wikipedia.org/wiki/File:Krups_Vivo_F880_home_espresso_maker.jpghttp://en.wikipedia.org/wiki/File:Timex_T5E901_Ironman_Triathlon_30_Lap_FLIX.jpghttp://en.wikipedia.org/wiki/File:Eos_300d_v_sst.jpghttp://en.wikipedia.org/wiki/File:Docomo_D506i_open.JPGhttp://en.wikipedia.org/wiki/File:Buick_Velite.jpghttp://en.wikipedia.org/wiki/File:IBM_Thinkpad_R51.jpghttp://en.wikipedia.org/wiki/File:Computer-aj_aj_ashton_01.svg

Super Computer

Hard Disk Drive

Technology- driven

Products

User- driven

Products

slide23

User- Driven

Development activity

Technology Driven

ID has typically no involvement

Identification of customer needs

Concept Generation

  • Close work with marketing. Participation in focus groups and interviews.
assessing the quality of industrial design
Assessing the Quality of Industrial Design
  • Quality of User Interface
  • Emotional Appeal
  • Ability to Maintain and Repair the Product
  • Appropriate Use of Resources
  • Product Differentiation
summary
Summary
  • Primary goal is to design the aspects of interaction: esthetics and ergonomics
  • More product is seen more depends on ID
  • For user interction related products ID should be involved in all development process
  • For technology oriented products ID is used in final stages
how to introduce new designs presentation of mr giovannni benedetti
How to introduce new designs(presentation of Mr. Giovannni Benedetti)
  • Experimenting with product colour. Without additional tooling we can create new products.
  • Bringing different sizes of items. Basic + small bag, big bag, extra big, extra small, gift item with logo etc... Material side, production and certain technologies remain same.
  • Slightly changed functionality of items.
  • EXTENSION OF PRODUCT LINES
http www wallacecameron com
http://www.wallacecameron.com/
  • Small companies must also have product line and not to rely on single product
  • Easiest way to have product portfolio is to experiment with colour and other parameters not requiring big investments.
slide32

http://www.amazon.com/Designing-Century-Specials-Charlotte-Fiell/dp/3822858838http://www.amazon.com/Designing-Century-Specials-Charlotte-Fiell/dp/3822858838

  • http://www.design21.dundee.ac.uk/Initiative/Initiative_Overview.htm
  • www.idsa.org
slide33

http://www.danish-furniture.com/designers/arne-jacobsen/#arne-jacobsen-drawershttp://www.danish-furniture.com/designers/arne-jacobsen/#arne-jacobsen-drawers

  • http://www.colani.org/luigi_colani_Product_design_museum/Introduction.html

Functionalism

  • http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future
dieter rams ten principles to good design
Dieter Rams’ ten principles to “good design”
  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is durable
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible