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Eating Earth. Anthony Kleanthous 25 November , 2010. Agenda. The Challenge Food impacts Responses and priorities. Agenda. The Challenge. Global Ecological Footprint. Source: Global Footprint Network. Global Living Planet Index. 30% decline since 1970.

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Anthony kleanthous 25 november 2010

Eating Earth

Anthony Kleanthous25 November, 2010


Agenda
Agenda

  • The Challenge

  • Food impacts

  • Responses and priorities


Agenda1
Agenda

  • The Challenge


Global ecological footprint
Global Ecological Footprint

Source: Global Footprint Network


Global living planet index
Global Living Planet Index

30% decline since 1970

Source: Zoological Society of London


Anthony kleanthous 25 november 2010

If everyone consumed natural resources at the same rate as people in the UK we would need almost 3 planets to support us


Anthony kleanthous 25 november 2010

Overall Strategy people in the UK we would need almost 3 planets to support us


Agenda2
Agenda people in the UK we would need almost 3 planets to support us

  • The Global Challenge

  • Food impacts

  • Responses and priorities


Food accounts for a quarter of our eco footprint
Food accounts for a quarter of our eco footprint people in the UK we would need almost 3 planets to support us

Source: WWF 2010


Sustainable agriculture is key
Sustainable agriculture is key people in the UK we would need almost 3 planets to support us

Source: WWF/FCRN 2010


Meat and dairy are of greatest concern
Meat and dairy are of greatest concern people in the UK we would need almost 3 planets to support us

  • 60-80% of direct agricultural Impacts

  • Around ¾ of land use change impacts

  • 1Kg beef takes 15,500 litres of water

  • 80% of soya is consumed by animals


Anthony kleanthous 25 november 2010

Cerrado – people in the UK we would need almost 3 planets to support us

The Brazilian Savannah

Richest savannah in the world and home for 5% of global biodiversity


Anthony kleanthous 25 november 2010

A basketball court full of soy for every people in the UK we would need almost 3 planets to support usconsumer

On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.

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The cerrado as it was
The Cerrado: as it was people in the UK we would need almost 3 planets to support us

Source: Machado et al 2004


The cerrado 2002
The Cerrado: 2002 people in the UK we would need almost 3 planets to support us

Source: Machado et al 2004


Anthony kleanthous 25 november 2010

On a US diet, we could feed 2.5bn people people in the UK we would need almost 3 planets to support us


Eating as usual
Eating as usual people in the UK we would need almost 3 planets to support us

Source: Global Footprint Network, 2010


95 renewables malaysian diet
95% renewables + Malaysian diet people in the UK we would need almost 3 planets to support us

Source: Global Footprint Network, FAO, 2006


Consumption changes are essential
Consumption changes are essential people in the UK we would need almost 3 planets to support us

Source: FCRN, 2010


Agenda3
Agenda people in the UK we would need almost 3 planets to support us

  • The Global Challenge

  • Food impacts

  • Responses and priorities


Sustainable consumption
Sustainable Consumption people in the UK we would need almost 3 planets to support us

  • Eliminate waste

  • Reduce meat and dairy consumption (“less but better”)

    • Intensively produced

    • Imported

    • Processed

  • Locally in season fruit and vegetables

  • Certified sustainable commodities

    • Round Table on Responsible Soy (RTRS)

    • Roundtable on Responsible Palm Oil (RSPO)

    • Fish (Marine Stewardship Council, Aquaculture SC)

    • (soon)…Beef?


Helping consumers
Helping consumers people in the UK we would need almost 3 planets to support us

  • The right products

  • Responsibly produced

  • Clearly labelled

  • Appropriately priced

  • Guidance on choosing, buying, storing, cooking

  • Political leadership


Helping consumers1
Helping consumers people in the UK we would need almost 3 planets to support us

Choice Influencing

Marketing

Advertising

Guidance

Choice Editing

Remove “unsustainable”

Provide “sustainable”

Sustainable

Business

Practice

Innovation

Product features

Products

Services

Business models


What we need from government
What we need from government people in the UK we would need almost 3 planets to support us

  • Dietary guidance and education

  • Fiscal reform to reflect true cost

    • Green taxes (carbon, water, biodiversity)

    • Shift subsidies (CAP reform!)

  • Responsible public purchasing

  • Work with retailers and producers


One planet food
One Planet Food people in the UK we would need almost 3 planets to support us

  • Tasting the Future


Summary
Summary people in the UK we would need almost 3 planets to support us

  • We are eating the fabric of our planet

  • Sustainable Food is critical to survival

  • We must change the way we eat

  • Business and government must help change the system

  • Change must start NOW!