MEETING PROJECT OSLO (NORWAY) 20 – 24 September 2011

1. MEETING PROJECT OSLO (NORWAY) 20 – 24 September 2011

2. Water acqua nερό woda agua vatten su vann

3. Acqua di monte, acqua di fonte, acqua piovana, acqua sovrana, acqua che odo, acqua che lodo, acqua che squilli, acqua che brilli, acqua che canti e piangi, acqua che ridi e muggi. Tu sei la vita e sempre sempre fuggi. (Gabriele D’Annunzio)

5. Florence, our city, lies on the river Arno,the most important one in central Italy.Over the centuries the river has been crucial for the development of finance and trade in Tuscany. The river Arno originates from Mount Falterona in the Casentino area (Apennines). On the right you can see the source of the river Arno

6. The river is very important, but also dangerous. For example, in 1966 the river flooded the city, causing the death of many people and damaging thousands of works of art and rare books. At its highest point, the water reached 22 feet. 

7. At the end of the 14th centurythe Medici family became the leader of Florence. The Medici ruled Florence for 3 centuries and were very powerful.The fountain of the Neptune, in Piazza Signoria, was the first public fountain in Florence. Cosimo I de’ Medici, Duke of Florence from 1537 to 1574, gave the work to Bartolomeo Ammannati who made it the symbol of the Florentine dominion over the sea. The statue is made of white Carrara marble and it’s now called “il Biancone” by the Florentines.

8. Under the Medici family, fountains were not just sources of water, but also symbols of the power and benevolence of the city's rulers. They became central elements not only of the city squares, but also of the new Italian Renaissance garden.

9. Florence: past and present in the history of the fountains Realized by Bernardo Buontalenti in 1608 Jean-Michel Folon 2002

10. Santo Spirito square Fortezza garden

11. In Florence we usually use water from the Arno. The typical little fountain we can find in Florence.In 2006 there were 240 little fountains in the city.

12. Where does watercome from?

13. The water cycle The water cycle is the simplest natural cycle on Earth. Solar energy makes water evaporate from the ocean, lakes and rivers. Millions of litres of water rise into the atmosphere as an invisible gas - water vapour. This process is called evaporation. The water vapour is pushed over the land by the winds and it rises over the mountains, the water vapour cools and turns into tiny water droplets, forming clouds. This process is called condensation. These droplets fall down as rain (precipitation). The rain runs into streams and rivers which eventually flow into lakes or the sea and the cycle begins all over again.

14. There has been a 1.2% rise in the use of water in Italy over the last ten years.In 2008 92.5 cubic meters per person were used.The quantity of water that each person uses is about 152 cubic meters. ACQUA EROGATA PER REGIONE. Anno 2008, m3 per abitante - Fonte: Istat, Quantity of water used in every Italian region in 2008

15. Most Italians think that tap water is not good and they prefer buying and drinking mineral water. Italy is the third largest consumer of mineral water in the world. Every year each Italian consumes almost 270 litres of mineral water. 98% of the Italian families drink mineral water and spend about € 320 per year.

16. The use of mineral water Investments in advertising

17. LEVISSIMA WATER It is the most consumed one in Italy. Its establishment is situated in Valdisotto, and its source is situated in the north of Italy, near the Park of Stelvio. The sources are fed by the snow and the glaciers of the area. Nowadays Levissima water has kept its features of lightnees and purity. It’s a leader in the market of mineral water with about 800 million of bottles produced a year. PANNA WATER It flows from a source situated in Tuscany, in the Apennines Mountains. In 1959 it entered the market as the first italian water to be sold in plastic bottles. Panna Water is being also exported to America and Asia. LEVISSIMA WATER& PANNA WATER

18. LEVISSIMA WATER milligrams per liter (mg/l)

19. PANNA WATER

20. Can you drink tap water in Florence? Sure, but it doesn’t taste great. However, Publiacqua (the public water society) and the city of Florence have launched a major campaign called “ drink the mayor’s water”.

21. The Town Hall of Florence is promoting the use of tap water in some different ways. For example, on 13th March 1999, the first “high quality fountain” (“fontanello adalta qualità “) was opened in the Anconella public garden. http://www.publiacqua.it/

22. The Fontanelli ad Alta Qualità, or filtered water fountains, are aviable alternative to bottled water. Nowadays there are 12 fontanelli in Florence.In 2009, 6 million litres of water were distributed by these fountains, families saved over a million euros in water and 15.000 kilograms of plastic waste weren’t introduced into our delicate environment. These are the numbers from Publiacqua for all the fontanelli in our area: in Florence 3.3 million liters of water were distributed in 2009 and 1.9 million in the first 6 months of 2010.

23. High quality drinking fountains In Piazza della Signoria in the heart of Florence, 30 thousand liters of high quality water are delivered in a week, really a good initiativeof our administration to serve the tourists but also the citizens who can only drink a glass or filling a bottle.

24. Water is the very source of all life on this planet, its quality and integrity are vitally important to all forms of life. The quality of our life is directly connectedto the quality of our water.