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Technical SEO Audit – 15 Point Checklist

The technical aspects of your website can sometimes pull it down from giving its best performance. A technical SEO audit can help you find and fix website health issues to give a better user experience and improve its crawlability.

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Technical SEO Audit – 15 Point Checklist

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  1. Technical SEO Audit – 15 Point Checklist (In-Depth Presentation) Presented By: SEO Experts Company India

  2. Technical SEO ensures that your website meets the technical requirements which modern search engines demand.

  3. Essential elements of Technical SEO include Crawling Indexing Rendering Website architecture.

  4. Technical SEO helps you achieve the goal of better organic rankings. Why is Technical SEO Important? You have invested in bringing up a great website design with the best content. But your technical SEO is not in place. Sadly, you’re not going to rank.

  5. 1. Page Canonicalization Issue Canonical issues generally occur if a website has more than one URL with similar or identical content. It may be the consequence of the absence of proper redirects. However, canonical issues are also associated with search parameters present on e-commerce sites.

  6. 2. Non-www and www Versions of Site URLs URL Structure Issue in Website Technical Audit Duplicate Home Page URLs Dynamic URLs

  7. 3. Unnecessary Subdomains A domain represents the human- readable version of the internet address of a website. Every website must have a unique domain. This is because the domain is the website address.

  8. 4. Placing SPACES & UNDERSCORES Generic Folder Structure FOLDERS & KEYWORDS Have a Deeper Relationship Folders are POTENTIALLY REDUNDANT Here are a few expert tips on managing a practical folder framework for digital asset management systems. EMPTY SUBFOLDERS “TEMPLATE". Sort out VERY DISORGANIZED FOLDER STRUCTURES

  9. 5. Several broken images may also cause the same issues, like broken links, that we need to look at in greater detail. Broken Images in Technical Site Audit You will get broken links that are no good as they are dead ends for search engines. Moreover, this issue also leads to the search engines downgrading your website and lowering its visibility as they lead to a poor user experience.

  10. 7. 6. 404 Responses Without Proper 404 Page Excessive Pop- up Windows There are several kinds of pop-ups that website owners can use. When you think of making things highly creative, you tend to load it with pop-ups. The 404 error (HTTP 404) is also known as a “header response code” or “HTTP status code” or just a crawl error.

  11. 8. Robots.txt comprises a text file that webmasters use to instruct search engine robots on how to crawl pages on their websites. The robots.txt file is a part of the robots exclusion protocol (REP). Robots.txt File is Missing

  12. Google Search Console Not Set Up 9. Google Search Console is important for businesses that want to get greater website traffic from search engines. If you are unsure of what Google Search Console is and why you require using it. Read the Google Search Console blog first.

  13. 10. User Interaction Analytics 1 2 Organic Click-Through Rate Direct Traffic Page Comments 3 4 Website Visits Pogo Sticking 5

  14. 11. Tracking – For example ?utm_medium=social, ? sessionid=123 or ?affiliateid=abc UTM Parameters are Indexed Identifying – For example ?product=small-blue-widget, categoryid=124 or itemid=24AU Reordering – For example ?sort=lowest-price, ? order=highest-rated or ?so=newest Also known by the other names of query strings or URL variables, parameters are the part of a URL following a question mark. Filtering – For example ?type=widget, colour=blue or ? price-range=20-50 Searching – For example, ?query=users-query, ? q=users-query or ?search=drop-down-option Paginating – For example, ?page=2, ?p=2 or viewItems=10-30

  15. No DOCTYPE Declaration Missing XML Sitemap 13. 12. The HTML standards rely on doctype or “document type declaration” (or “doctype”), which is an instruction to the web browser indicating the version of the markup language in which the page is written. The sitemap is the website page that directs the search engines to all the essential pages on your site. You can easily add the sitemap in the Yoast SEO plugin.

  16. 14. Missing Assets on XML Sitemap Web pages XML files Google considers various sitemap formats. Nevertheless, XML is the most commonly used sitemap format. You need to create sitemaps for Image and Video Assets You can generate a sitemap manually or employ a third-party tool to build one.

  17. 15. Inline / On-Page CSS Via an External File that You Link to in Your Web Page Create a CSS block in the web page; insert it at the top of the web page in between the <head> and </head> tags: The people that created CSS have, in basic ways, can use CSS in the web pages. The three ways to insert CSS into your web pages. Insert the CSS Code on the Tag Itself.

  18. This is our comprehensive technical SEO audit by SEO company India. If you want to get an insight personally into how it will be done for your business website, feel free to talk to our experts. We can also conduct a SEO technical audit for your website in the minimum possible time and offer you the best recommendations to make fixes to bring you on top.

  19. Thank you! Feel free to approach us if you have any questions. www.seoexpertscompanyindia.com +1 3479604223 info@seoexpertscompanyindia.com

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