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Revenue Increased by 50.53% for a Rope Company

When carried out diligently and smartly, organic marketing can do wonders to scale your revenues and reduce marketing expenditure. The case study for our US client proves this. Check out this presentation below to find out the stepwise approach our SEO experts followed to achieve project goals and enhance organic sales.

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Revenue Increased by 50.53% for a Rope Company

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  1. Revenue Increased by 50.53% for a ROPE COMPANY

  2. The client owned and operated a rope distribution company in the United States. They had some huge problems with online visibility. They were resorting to a Paid marketing campaign (PPC) without an ROI on the investment

  3. Their main concerns were to achieve first page results for organic keywords related to their products, increase their revenues with organic traffic, get more active users, and get an overall increase in the volume of organic traffic. We carried out a detailed technical SEO audit to discover all the problems that limited the site’s visibility to its prospective users and achieve desired outcomes.

  4. The Results Organic keywords of the website achieved first-page positions. 485 keywords ranked in the TOP 3 Positions and 798 keywords climbed to spots in between 4 to 10 positions on the FIRST PAGE OF GOOGLE.

  5. The revenues of the company grew by 51.53% with organic traffic achieved through high-quality backlinks, in a month’s time.

  6. Significant improvement in the volume of organic traffic (up to 63.84% organic traffic achieved) with nearly 64.70% of new users.

  7. The Challeges The site did not get enough search traffic from the past few months. It dipped from its previous ranking. The site had a significant thin content issue with over 80% of the website pages having less than 500 words There were site structure and user experience issues to be fixed.

  8. The Solution During competitor analysis, we discovered some huge opportunities to build backlinks We formed a strategy to fix structural issues for improving user experience. It also resolved some complex technical issues. We discovered a lot could be done to build quality links in the niche as we carried out thorough keyword research.

  9. Keyword research Competitor analysis This is What We Did Actually Onsite audit Fixing technical issues Site structure revamp Content redesign and revamp Link building

  10. We carried out detailed keyword research for every client. To proceed with this, we asked the basic or seed keywords to our clients. Keyword Research

  11. Competitor analysis is the most critical part of analysis determining the success of your SEO strategy. In the previous step, we created a list of our SERP competitors. Now, came the time to get a closer look at it. So, we carried out more searches to analyze the first page results. Check the websites appearing on the first page for Content length. Page purpose and intent. The category of pages ranking with the keywords (home page, category, product pages). Check the strength of the domains(big brands or other small businesses). Placement of CTA and banners. Monetization. Competitor Analysis

  12. On-Site Audit The onsite audit showed a critically low organic search traffic.

  13. The website had low-quality content with significant keyword stuffing for wrong key phrases. 1 Main Reasons for Lowered Organic Traffic and Dropped Ranking Targeting the wrong set of keywords. 2 Website is hit by Panda and Penguin algorithm 3

  14. Sorting Complex Technical Issues 1 2 3 4 Trust Signals Page Speed Duplicate Content Index Management 5 6 7 Site Internal Redirects Internal Linking Structure

  15. Website Structure Revamp Some parts of website structure optimization are directly related to SEO, For example, well- optimized internal linking holds the key to how search engines can find out the products you’re offering.

  16. Website Content Revamp Over 80% of the website pages had duplicate product descriptions with content under 500 words.

  17. WEBLOG GUESTPOSTING LinkBuilding RECIPROCALLINKING COMPETITORBACKLINKS RESOURCEFULLINKSFROM TOP-AUTHORITYWEBSITES

  18. As a result, there was a clear-cut improvement in all the Google Analytics parameters and a significant climb up the rank ladder for the client website. The Results

  19. The top 5 organic keywords of the website achieved first page positions.

  20. The website also had a significant increase in the number of active users within a month of technical audit and implementation of optimization recommendations.

  21. The revenues of the company grew by 15.60% with organic traffic improvement.

  22. In 30 days, the site got a significant volume of traffic through organic search results (66.57%) with nearly 35.62% of new buyers.

  23. For More Details About Case Study https://seoexpertscompanyindia.com/rope-ecommerce-seo-case-study/ Contact Us +91 987 292 7797 info@seoexpertscompanyindia.com https://seoexpertscompanyindia.com

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