Does your magazine have a website? Of course it does.

1. http://www.yoursaleswebsite.com • Does your magazine have a website? • Of course it does. • Who is the primary target for your magazine’s site? • The readers in the industry your magazine serves who visit the site to get editorial information. • Does the site contain information for your customers & prospects? • Yes but probably no more than your media kit. • (is it easy to find on the site?) • Would the people you do business with • (and the people you’d like to dobusiness with) • prefer to have all the information about your magazine in one place? • As someone who analyzes magazines for advertising placement I can tell you the answer is a resounding YES. It’s clear that a website dedicated to telling your sales story would fulfill the informational needs of your customers and prospects in one place with an easy to use format.

2. http://www.yoursaleswebsite.com A sales website can serve one sales person or a sales team. Take a look at what one major national B2B magazine offers on their site: • A picture of each salesperson & editor with a click to email feature. • A newsletter that can be changed as often as desired. • A call out for what’s coming up in the next available issue or issues. • A full year’s searchable calendar with important dates customized to their customer’s needs. • Material due dates for an entire year. • An interactive message board. • An interactive poll question with results. • Marketing tips from your publishing company or outside sources. • A link to current BtoB magazine news. • A power point presentation about who reads their magazine. • Current reader profile research. • Highly respected industry data. • A third party audit of industry data. • Current BPA audit • A word document outlining marketing and advertising ideas and opportunities. • A power point sales presentation. • Special information about annual issues (buyer’s guides, directories, show issues, etc.) • Their complete media kit. • An editorial calendar that’s available without going through the media kit. • A corporate page that has links to all sister publications and company divisions. • A “Just for Fun” page. (Currently this publication has a You Tube video of Milton Friedman • on the value of capitalism. It’s a 30 year old interview with Phil Donohue but the logic is as • good today as it was then).

3. http://www.yoursaleswebsite.com • To personalize your site it is completely password protected. • Each salesperson has a user name and password they give to their customers and prospects. • In this magazine’s case the user name is the salesperson’s first name and the password is their last name. • This is a good reminder of who is providing all this information in one place in an easy to use format. As long as you have access to the internet you have, at hand, every bit of sales material and information your publication has to offer.

4. http://www.yoursaleswebsite.com Getting your sales message to your customers and prospects in a cost efficient method has never been more important than it is today. Get your site started today, contact: The Next Move Consulting Group, Inc Jim Longton 205 292-1529 205 349-3439 jlongton@nextmoveconsulting.com