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Richard Medina Co- Founder & Principal Consultant The Future is Participation Management. IBT @ DMSEXPO. How Do You Get There from Here ?. Broader and deeper human participation is the most significant change in the content technologies these past few years.

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Richard Medina

Co-Founder & Principal Consultant

The Future is Participation Management

IBT@DMSEXPO

how do you get there from here
How Do You Get There from Here?
  • Broader and deeper human participation is the most significant change in the content technologies these past few years.
  • But how do you get sufficient benefits, while controlling the substantial potential costs and risks, when no one knows what the optimal “target future state” looks like?
  • Should your next steps be to:
    • Provide external social media capabilities to customer service, marketing and sales – thus letting the world in?
    • Mobile-enable your mature process-worker ECM applications?
    • Do something else?
  • I recommend that you get a good map.
  • Then you take one step at a time – in any direction.
your content initiatives have 3 dimensions
Your Content Initiatives have 3 Dimensions
  • Content Management
    • Addresses the input, control, and output of electronic information.
    • It ranges on a scale from simple to complex.
  • Process Management
    • Addresses the rules, orchestration, automation, and control of processes.
    • It ranges on a scale from simple to complex.
  • Participation Management
    • Addresses the amount and complexity of human engagement – of human interaction, collaboration, collective deliberation, analysis, and creation.
    • It measures both the breadth and depth of such participation.
take only one step at a time in any of the 3 directions
Take Only One Step at a Time -- in Any of the 3 Directions
  • Identify the current state of your opportunities and select one.
  • Determine what that application would look like under ideal conditions. If your budget were unlimited, what kind of mobile, content management and process management capabilities would it have?
  • Now inject the constraints imposed by reality. Determine what your realistic target state should be for that application (given your budget, risk tolerance, etc.).
  • Then close the gap between your current state and your target future state — but take only 1 step at a time. Think of it as a game where you can only move 1 step in any of the 3 dimensions per turn.