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Lecture 20 E-Marketing. E-Marketing Communication Tools Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology. Objectives. After this lecture, you will be able to: Discuss how marketers use the Internet for advertising,

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Lecture 20 e marketing

Lecture 20E-Marketing

E-Marketing Communication Tools

Instructor: HanniyaAbid

Assistant Professor

COMSATS Institute of Information Technology


Objectives
Objectives

  • After this lecture, you will be able to:

    • Discuss how marketers use the Internet for advertising,

    • Know marketing public relations, sales promotions, direct marketing, and personal selling.


Sponsorships
Sponsorships

  • Sponsorships integrate editorial content and advertising.

    • Sponsorships allow great interactivity and help firms build synergistic partnerships that provide useful content.

    • Sponsor disclosure is an important issue for e-marketers.


Mobile advertising
Mobile Advertising

  • Mobile Internet usage grew about 25% annually from 2007-2010.

  • Techniques for mobile devices include:

    • Display ads

    • Messaging

    • Location-based ads

    • Paid search

    • Video

  • Advertising on mobile devices is likely to increase.



An example
An Example

  • Tesco uses an innovative way to help customers make purchases

  • Lets see a video of how Tesco has targeted customers in South Korea…


Summary
Summary

  • Different types of Mobile Ads

  • Emerging Formats of Ads


Oh the last thing
Oh, the last thing…

  • Think about the Tesco-Homeplus video that you have seen in this lecture.

  • From the perspective of e-Marketing management, what steps has the company taken?

  • What are your views on their marketing strategies.


It will help if you explore
It will help if you explore….

  • Adsense and Adwords programs by Google

  • Advertisements on facebook and other social media


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