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Advantech Company Profile

Advantech Company Profile. Corporate Marketing Feb. 2010. Advantech’s Good-to-Great 3-Circle Principle. Fact Sheet. Leading Industrial Computing Platform & Services Company Worldwide. Network Appliance. PDA. eAutomation. Mobile-Phone. Medical. Public Service. Notebook. Office PC.

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Advantech Company Profile

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  1. Advantech Company Profile Corporate Marketing Feb. 2010

  2. Advantech’s Good-to-Great 3-Circle Principle

  3. Fact Sheet Leading Industrial Computing Platform & Services Company Worldwide

  4. Network Appliance PDA eAutomation Mobile-Phone Medical Public Service Notebook Office PC eBuilding Vertical Applications Office & Home End Users Solution Integrators Advantech Focus The “ePlatform Services” Industry

  5. 2007 and beyond … Globally Integrated Enterprise (GIE) 1995-2007 Multinational Company (SBU/RBU) 1989-1994 International Company (Export) 1983–1988 Taiwan Local Company Advantech’s Steps of Globalization

  6. Evolution of “ePlatform Industry” Service-Ready ePlatform (SRP) Application-Ready ePlatform (ARP) General Computing ePlatform (IPC)

  7. Paradigm Shift of Advantech Products Applications Repeatable Technologies Integrated Services General Purpose ePlatforms Vertically Focused Solutions

  8. Sales Revenue 444 Revenue in millions, USD

  9. Embedded Design-in Business Branded & Solution Business Mission: Enabling an Intelligent Planet Mission: Trusted ePlatform Services

  10. Applied Computing & Intelligent Services Design & Manufacturing Services (DMS) • DMS – Network & Telecom • DMS – Medical • DMS – Gaming • DMS – Applied Computing • Medical Computing • Industrial Mobile Computing • Self-service & Infotainment • Digital Signage • Intelligent Buildings Branded& Solution Business Embedded Design-in Business Embedded Computing Industrial Automation (eAutomation) • Applied Computing Design-in Services • Single Board Computers & Industrial Motherboards • Embedded Modules & Software Services • Industrial I/O & Controllers • Industrial HMI & Panel PCs • Industrial Communication • Industrial Computers • Power & Energy Solutions Advantech Corporate Structure & Growth Engines

  11. 2009 Sales by Product eServices & Applied Computing 15% Advantech Global Services 16% Networks & Communications 16% Industrial Automation 19% Embedded System 22% Embedded Core 12%

  12. Worldwide Presence Truly Global & Truly Local – in 18 countries and 39 cities RMA center for Europe / Russia Regional Service Center Branch Office

  13. 2009 Sales by Region * DMS: Design & Manufacturing Services

  14. Branded & Solution Business Applied Computing & Intelligent Services Industrial Automation

  15. Branded & Solution Business Enabling an Intelligent Planet Factory Automation Machine Automation Military Transportation Marine Medical Power & Energy Environment Monitoring Mobile Computing Logistics & Warehousing Retail & Hospitality Intelligent Buildings Self-service Video Surveillance Digital Signage

  16. Device & Computing

  17. Key Vertical Sectors of Advantech

  18. Sector: Medical/Healthcare Patient Infotainment Terminal Point-of-Care Terminal Medical Image Display Mobile Clinical Assistant

  19. Sector: Factory & Machine Automation Motion Card Ethernet Switch Touch Panel PC Automation Controller Industrial Computer Fanless Box IPC

  20. Sector: Power & Energy Industrial Ethernet Switch Analog Input Module PC-based Controller Fanless Box PC Serial Device Server Web-enabled HMI

  21. Sector: Transportation Serial Device Server Industrial I/O Touch Panel PC Industrial Monitor Rail Transport Computer Fanless Box PC

  22. Sector: Industrial Mobile (Vehicle) Computing Vehicle Mounted Computer Rugged Handheld Terminal Portable PC Mobile Data Terminal Embedded System

  23. Sector:Retail, Self-service & Hospitality Digital Signage Player Integrated Signage Display Interactive Signage Station Digital Video Platform Scenario Control Self-service Touch Computer Digital Signage Blade Interface

  24. Digital Signage Scenario Design-in Selling Model Hotel & Hospitality Public Space Video Surveillance UbiQ Lighting Control Retail Enterprise Wireless Technologies eHome Museum & Exhibition

  25. Embedded Design-in Business Embedded Computing Design-in & Manufacturing Services

  26. Embedded Design-in Business Trusted ePlatform Services Design & Manufacturing Services Applied Computing Design-in • DMS – Network & Telecom • DMS – Medical • DMS – Gaming • Self-service & Infotainment • Industrial Mobile Computing Emb’Core Advansus • Single Board Computers & Industrial Motherboards • Embedded Modules & Software Services • Modularized Board Design Services • Component Allied Procurement Services

  27. Full Spectrum of Embedded Platforms • Longevity Support • Time To Market Industrial Motherboards Signal Board Computers Computer On Modules • COM-Express • COM-Micro • COM-Ultra • ETX/XTX • QSeven • 3.5” SBC • 5.25” SBC • PC/104 • EPIC • Mini-ITX • MicroATX • ATX

  28. SystemSecurity SystemReliability Mechanical Design PeripheralIntegration Power Saving & Green Energy Embedded Design-In Services • Touch Panel & LCD • Industrial Storage Modules • Wireless Modules • Software Protection • Crisis Backup & Recovery • Thermal Solutions • Anti-vibration Design • Wide Temperature • EMI Reduction • Multi-level Watchdog • Fast Boot Time • Hardware Monitoring • Smart fan Solutions • Advanced HW/SW Power Saving Design • Smart Battery Solutions • LCD Brightness Control

  29. Embedded OS Software API Embedded BIOS Embedded Software Services • Custom OS Image • Device Driver Support • Enhanced Kernel • Hardware Monitoring • Power Saving • Brightness Control • GPIO/I2C/SMBus Control • Security • Modularized BIOS Core Architecture • BIOS Customization Services

  30. Embedded Modules Industrial Storage Modules Embedded Wireless Modules GUI Management Tool & Software API Package Empower Your Applications • CompactFlash • USB Disk Module • PATA/SATA Disk Module • PATA/SATA SSD • CFast • WLAN Module • GPS Module • Cellular Module • Bluetooth Module

  31. DMS Design-Win Success Model • Focus on Telecom and Medical Tier 1 Accounts • End-to-End Business by Customer Focus Team • Architect Leading Design-Win

  32. Networks & Telecom Technology Overview VoIP Gateway IPTV MediaGW WIMAX ASNGW Wireless Core network Security Appliance ATCA & uTCA HW mgmt Switch mgmt Broadcom LVL7 Dataplane 6Wind VoIP solution IPPBX/SIP DSP middleware Enea dSpeed Middleware & Protocol Integrate 3rd party sol for customer App Linux standard kernel x86/MIPS/PPC Carrier Grade Linux WindRiver PNELE WindRiver VxWorks FreeBSD DSPOS Enea OSEck UNIX-Like OS support Peripheral interface: Memory, PCI, PCI-E, I2C, local bus ..etc. Telco interface: 10Gb SPI 4.2, SPI 3, TDM/PCM, MDIO, SRIO Device drivers For OS Proprietary : FPGA, CPLD, Proprietary interrupt . SATA/SAS WDT/HWMON Mgmt LAN Cavium SE IPMI Customized Firmware Customized Bootloader U-boot x86 BIOS VxWorks loader DSPBIOS RMIOS MMC Application Oriented System Design CPU Support MIPS,DSP PowerPC x86 Intel Multi-core/ Embedded TI DSP TI64 RMI XLR/XLP Freescale MPC QorIQ/PQII Cavium Octeon

  33. Advantech Global Services (AGS)

  34. Advantech Global Services Network

  35. Our 3C Quality Statement “Advantech commits itself to achieving total customer satisfaction through continuous improvement of our business and closed loop proactive service mechanisms.” • Achieve Overall Customer Satisfaction • Continuous Improvement is Our Routine • Apply Closed-Loop Feedback Mechanism

  36. Worry-Free Solution Integration Services

  37. Global Agile Manufacturing Capability 15,744 m2 81,000 m2 • Mid-to-High-Volume Production • Board & System Products • Chassis Design & Production • DMS / DTOS Projects • Mature Product Lines • Cost-Effective Production • Small-Volume Production • Board & System Products • DTOS Projects • Engineering Sample Services • Complex Product Lines • Flexible & Quick Production

  38. ISO9001 (Quality) ISO14001 (Environment) ISO13485 (Medical) ISO17025 (QA lab) TL9000 (Telecom) OHSAS18001 (Health & Safety) Global Quality Certification

  39. Europe Quality Assurance China Quality Assurance America Quality Assurance Kunshan Quality Center Corporate Quality Assurance At Taiwan Local Quality Assurance & Services • Local Quality Assurance • Local IQC for incoming material and product inspection • Local Quality Service • Collect quality history locally from customer • Local Quality Window • Single quality window for customer

  40. Quality Guaranteed Global Procurement Services • Customer Benefits: • Lower price  Cost Reduction • Localized procurement with global network support • Short Lead times • Trusted and worry-free compatible peripherals Trusted and Worry-free Compatible Peripheral • Procurement Qualification Procedures: Reliable service and price support worldwide

  41. Global Logistics Service Centers Global Deployment, Local Delivery

  42. WEEE & RoHS Implementation • RoHS • RoHS Transition Completion in • June, 2006 • Undergoing China RoHS • Implementation Plan • WEEE • Register with local recycling organizations • Make good use of RMA channels • - Collect WEEE in local Distributors/RBUs • - Transport to AESC Service Center • - Recycling issue handled by local recycler • Sign contract with RWE which offers local collection and recycling in EU countries

  43. Customer Support Online Technical & Repair Services for Total Lifecycle Support Web-based eRMA System (eRMA.advantech.com.tw) Best-in-Class Service Enhanced and Extended After-Sales Service Advanced Replacement Onsite Service Fast Repair Extended Warranty Technology Update

  44. Global Sales & Marketing Network

  45. Global Alliance Partners Advantech has been named by Microsoft as an Embedded Gold Partner in Taiwan, Korea and China. This partnership authorizes Advantech to provide Microsoft Windows Embedded software products on their own, or together with our embedded hardware solutions. Advantech is one of four Intel’s ECA Premier Members worldwide. Intel ECA is composed of companies that provide software and hardware systems, services, and applications in support of Intel’s embedded and communications business.

  46. Direct Marketing Force - Call Center Through call centers, customers worldwide can now enjoy the convenience of Advantech’s service channels to reduce business turnaround time Singapore North America • 1-888-576-9668 ( Western) • 1-800-205-7940 (Eastern) • 65-6442-1000 Europe Malaysia • 00800-2426-8080 • 1800-88-1809 China • 800-810-0345 (Pre-sale) • 800-810-8389 (Post-sale) India • 1800-425-5070 • 0800-777-111 Taiwan Russia • 8-800-555-01-50 • 0800-500-1055 ( ePlatform) • 0800-500-1077 (eAutomation) Japan Brazil • 0800-770-5355 • 080-363-9494 Korea • 1300-308-531 Australia

  47. Advantech eStore Serving Your Industrial Computing and Automation Needs http://buy.advantech.eu/ Advantech eStore simplifies your sourcing experience • Instant Quotations • Configurable Systems • Simplified Selection Guide • Fast and Easy Check Out • Track Orders Online • Live Sales Support Online

  48. MyAdvantech Personalized page for channel partners and end customers my.advantech.eu

  49. Your ePlatform Services Partner in the Connected eWorld

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