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Sheng Siong

Sheng Siong. Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales. Ranked the third-largest retailer in Singapore. Products.

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Sheng Siong

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  1. ShengSiong • Singapore supermarket chain started in 1985 as a family-owned provision store. • In 2008, ShengSiong achieved more than S$600 million in sales. • Ranked the third-largest retailer in Singapore.

  2. Products ShengSiong is a supermarket chain offering a wide range of food and home items which includes: • Dairy products – milk, cheese, butter and yogurt • Frozen foods – chickens, hot dogs, nuggets • Toiletries – toothbrushes, shampoo, soap

  3. Price • One of the cheapest supermarket in Singapore. • All the items are below average price. • The prices are cheaper than other supermarkets.

  4. Place • ShengSiong has a total of 22 outlets island-wide. • They are located in heartland areas.

  5. Promotion • ShengSiong has its own variety show “ShengSiong Show” on channel 8. • Having luck draw of S$1,500,000 cash and prizes to be won. • Strong advertising using media such as television channels and newspapers.

  6. Recommendations • Improve brand awareness • Having more advertisements • Newspaper print, etc. • They can have a website to allow people to shop online.

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