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Sheng Siong. Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales. Ranked the third-largest retailer in Singapore. Products.

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sheng siong
ShengSiong
  • Singapore supermarket chain started in 1985 as a family-owned provision store.
  • In 2008, ShengSiong achieved more than S$600 million in sales.
  • Ranked the third-largest retailer in Singapore.
products
Products

ShengSiong is a supermarket chain offering a wide range of food and home items which includes:

  • Dairy products – milk, cheese, butter and yogurt
  • Frozen foods – chickens, hot dogs, nuggets
  • Toiletries – toothbrushes, shampoo, soap
price
Price
  • One of the cheapest supermarket in Singapore.
  • All the items are below average price.
  • The prices are cheaper than other supermarkets.
place
Place
  • ShengSiong has a total of 22 outlets island-wide.
  • They are located in heartland areas.
promotion
Promotion
  • ShengSiong has its own variety show “ShengSiong Show” on channel 8.
  • Having luck draw of S$1,500,000 cash and prizes to be won.
  • Strong advertising using media such as television channels and newspapers.
recommendations
Recommendations
  • Improve brand awareness
  • Having more advertisements
  • Newspaper print, etc.
  • They can have a website to allow people to shop online.