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CADBURY’S ADVERTISEMENT IMPACT - PowerPoint PPT Presentation


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CADBURY’S ADVERTISEMENT IMPACT. COMPANY PROFILE. Founded in 1824 in United Kingdom. Its a 184 year old, young product. Cadbury owns 71,657 working minds for the same goal. Cadbury cemented their presence in India in1948. MOST LOVABLE ADVERTISEMENTS.

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Presentation Transcript
company profile
COMPANY PROFILE
  • Founded in 1824 in United Kingdom. Its a 184 year old, young product.
  • Cadbury owns 71,657 working minds for the same goal.
  • Cadbury cemented their presence in India in1948.
most lovable advertisements
MOST LOVABLE ADVERTISEMENTS
  • KUCH KHAAS HAI HUM SABHI MAI !!!( The classical Advt. & still the raga continues)
  • PAPPU PASS HO GAYA ( One of the best advt. of last decade)
connection with customers
CONNECTION WITH CUSTOMERS

The man who earned a Bournville

Meethahaikhanaaajpehlitaarekhhai !!!

various modes of advertisements
VARIOUS MODES OF ADVERTISEMENTS
  • TELEVISION
  • BANNER ADVERTISEMENTS
  • RADIO
  • MOBILE ADVERTISEMENTS
  • DISPLAYS
findings
FINDINGS
  • Cadbury has maintained its undisputed leadership over the years. It enjoys a market share of 70% in the chocolate confectionary business in India. Dairy Milk being the best selling line since 1913.
  • People are influenced by flavor/taste followed by advertisements, packaging and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates.
  • The television emerges as the best media for advertisement of chocolates.
  • Advertisement is the best measure to attract customers to purchase more while broachers are the least popular one.
  • People. are loyal to the brand “Cadbury” as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase which is mainly because of quality and taste of Cadbury chocolates
suggestions recommendations
SUGGESTIONS & RECOMMENDATIONS
  • Company should concentrate more on television for advertisement, as mostly people get attracted through television only.
  • Company should do creative Internet marketing by showing their presence at Social Networking sites and search engines .
  • Since a large number of people purchase chocolate weekly, therefore this is a huge opportunity for Cadbury to cash upon.
  • More of the innovative products like Bytes should be introduced
limitations of the study
LIMITATIONS OF THE STUDY
  • Due to location constraint people from Lucknow were only administered .Thus the choice may from eastern, western or southern regions of India.
  • If a person has recently watched an advertisement then some answers may be biased.