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CIT 4453 -- Fall 2009. Global e-Commerce Technologies. Getting Started: Overview of e- Commerce, Websites, and Their Organization. Instructor: Kelly E. Fish, Ph.D. Week 1 Objectives. Learn about the class Learn some Internet fundamental concepts Get started with Dreamweaver

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global e commerce technologies

CIT 4453 -- Fall 2009

Global e-Commerce Technologies

Getting Started: Overview of e- Commerce, Websites, and Their Organization

Instructor:

Kelly E. Fish, Ph.D

week 1 objectives
Week 1 Objectives
  • Learn about the class
  • Learn some Internet fundamental concepts
  • Get started with Dreamweaver
    • Complete Lab #1
agenda
Agenda
  • Introductions: Professors & Students
    • Name
    • Major & Interests
    • Hometown
  • Overview of Course
    • Website: clt.astate.edu/kfish
    • Syllabus
    • Assign Lab#1
  • eCommerce Concepts/Definitions
  • Web Concepts
course overview schematic
Course Overview/Schematic

Global

e-Commerce

Web site

Concepts & Principles

Web development assignments

-Dreamweaver

- Flash

-Translation software

  • eBusiness Models
  • Internet Marketing
  • CRM
  • Security
  • Cultural issues
definition of e commerce
Definition of e-Commerce

“[The Internet] is global. It favors intangible things – ideas, information, relationships. And it is intensively interlinked.”

- Kevin Kelly, “New Rules for the New Economy”

  • e-commerce is characterized by several specific attributes:
  • It is about the exchange of digitalized information between parties
  • It is technology-enabled
  • It is technology-mediated
  • It includes intra- and inter-organizational activities that support the exchange

e-Commerce can be defined as technology-mediated exchange between parties (individuals, organizations or both) as well as the electronically based intra- and inter-organizational activities that facilitate such exchange

four categories of ecommerce
Four Categories of eCommerce

Four distinct categories of e-commerce can be defined, based on the business origination and the customer type

Business originating from...

Consumers

Business

B2B

C2B

Business

e.g., Monster.com

e.g., Covisint

And selling to...

B2C

C2C

Consumers

e.g., Amazon.com

e.g., Craig’s list

overview of web basics
Overview of Web Basics
  • Web file concepts/terminology
    • Web page, website, web
    • Home page (default.htm, index.html, . . . )
    • Object files (e.g., graphic images, sounds, applets, . . . )
  • Browser/server interaction
    • User agent (typically running browser) requests file/page
    • Then:
      • Page (and related files) pulled from local cache
      • Or server retrieves and sends
  • Pages
    • Static
    • Interactive: client side and server side
  • Simply a modern means of processing data: input, processing, output
anatomy of a url
Anatomy of a URL
  • Example:

http://clt.astate.edu/kfish

  • Protocol
    • Assumed is http
    • Others: https, mailto, ftp, file (i.e., local resource), . . .
  • Location of the computer (corresponds to IP)
    • Domain
    • Domain name
    • Machine
  • Location on the computer
    • Folder
    • Subfolders
    • File & extension (.htm, .asp, .html, .php, . . . )
    • Bookmark (anchor)
what happens when you view a web page
What Happens When You View a Web Page?
  • Two ways to request resources
    • Click on a link
    • Type a URL into address bar
  • HTTP request is then sent to server at designated URL
    • Includes header info
    • Requests file
  • Server then returns HTTP response
    • Includes header info
    • Contains file
  • Repeated as client (i.e., user agent) interprets file
browser server interaction
Browser/Server Interaction

Alternatively: resources pulled from cache

markup what s that
“Markup”, What’s That?
  • Computer language for describing text
    • Standard generalized markup language (SGML)
    • Extensible markup language (XML)
    • Hypertext markup language
      • HTML
      • XHTML
  • Read as data file by browser
    • HTML (or XHTML) file contains
      • Content
      • Markup
    • Can incorporate functionality (JavaScript)
technologies for ecommerce
Technologies for eCommerce
  • Keep in mind, the purpose is to use the right technologies to support the firm’s business plan
  • In general, the technologies with which we’ll be working can be classified as
    • Web tools (e.g., Dreamweaver, Flash)
    • Web languages (e.g., XHTML)
    • Client technologies (web browsers, in particular)